Blog post

Learning is not revolutionary, it’s evolutionary

Jodi Kassel Posted by on the 10th of October 2014 | Comments

Learning is not revolutionary, it’s evolutionary. We’ve been learning since the first tadpole-swamp-thing figured out how to breathe air, sprout fingers and then type on a keyboard. Online learning is also evolving and gaining momentum as internet connections become faster, cheaper and more widespread, and as more people connect their lives and devices. The pervasiveness […]

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Don’t be kak. Be lekker

Reece Jacobsen Posted by on the 8th of September 2014 | Comments

A new manager’s open letter to his 30 year old self about being a better manager. If you’re reading this, it means you’re still alive. It means your work has tried, but failed, to be the end of you. I think now would be a good time to celebrate this small victory. The purpose of […]

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You’re in an office. What now?

Cerebra Posted by on the 4th of September 2014 | Comments

Like me, you’ve probably done your 3 (or in my case more) years at varsity. You learned about public relations, social media and a stack of other communication related disciplines, and now you find yourself in your first job. As much as varsity prepared you for ‘the real world’, it also leaves you far behind […]

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The Social Identity

Tanya Hirst Posted by on the 2nd of September 2014 | Comments

Imagine 100 billboards placed one after the other on the highway; how many catch your eye, connect with you and enable you to remember the brand? Very few, we’d guess. This is what marketing on social media has become, with your timeline being the highway of billboards. The challenge for brands is to create content […]

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Social: A tool for change.

Chase Carneson Posted by on the 19th of August 2014 | Comments

Social saved my life… It sounds dramatic, I know, but over 40kg and 365 days ago I was on a completely different path – one that would no doubt end in a heavy, hard to carry coffin. Social media changed all of that. That sounds a bit like a fad diet in and of itself: […]

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Do or Delete – There is No “Try” in Social Media

Dasia Loutfrakhmanova Posted by on the 12th of August 2014 | Comments

Do you want this in business-speak or friend-speak? Business-speak: getting on social media for the wrong reasons means your business doesn’t devote the necessary resources to the endeavor, leading to possible brand damage. Friend-speak: if you’re going to put your business on social media, don’t half-ass it. I’ve been giving some version of the friend-speak […]

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From Vision to Creation: Focus on the Brief

Chanel Cartell Posted by on the 10th of July 2014 | Comments

Let’s have an honest chat about briefs. Not the underpants, I’m referring to the single instruction that, throughout history, has managed to articulate what the visionary wants from the creator. If we think about the relationship between an architect and a builder, everything comes down to the blueprint – the single instruction that both enables […]

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4 Sensible Stages For Social Media Strategy

Mike Stopforth Posted by on the 1st of April 2014 | Comments

“Social media strategy”.   The idea of social media strategy is one that is much sought after, with few people able to articulate exactly what it should encapsulate. At Cerebra, we divide our clients’ social media strategy objectives into four main stages that are progressive in nature. Having four clearly defined stages also allows us […]

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Developing personality and tone on social is vital: here’s how to do it

Cerebra Posted by on the 20th of October 2013 | Comments

Social media has brought along with it a chance for brands as a whole to interact with their customers in a way they were never able to. The main difference is that we’re now behind digital code, which for the most part, doesn’t hold personality as well as the corporate communications spokesperson or CEO.

Not only are brands grappling to define and refine their online personality, they also have to ensure consistency across all channels. Accurately defining your ‘social personality’ is incredibly important.

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5 steps to building digital communities that really impact your business

Mike Stopforth Posted by on the 9th of November 2012 | Comments

One of the more appealing opportunities for brands engaging with customers in social media is soliciting candid feedback about their products and service. With the right amount of investment in your communities these insights can have a profound impact on the way you conduct research, design business processes, train staff, build products and more.

Strategy starts with defining clear objectives. The same applies to social media (or digital) strategy — without clear objectives at the start, engagement falls flat. Traditionally these objectives are defined by the business and are in line with your brand ideals. Your brand ideals are all those things you believe your customers think and feel about you.

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The real problem with social media strategies? Traditional agencies

Posted by on the 8th of October 2012 | Comments

Media strategists are slowly starting to understand digital as both the client and the agency demand a more holistic approach, but what about social media?

For many, the environment is daunting as it goes against what most media strategists are trained to investigate (such as reach, frequency and Gross Rating Points). Social media means consumers have the voice to talk back, but for many, it doesn’t even feature as a blip on the radar as a channel because it’s foreign to traditional media strategy which is all about broadcast.

To me, social media fits in the media mix just as much as TV, radio or print. However, the current agency briefing model doesn’t lend itself to this type of thinking. A few different approaches I’ve seen are:

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Building social communities: the NOT campaign opportunity

Craig Rodney Posted by on the 7th of May 2012 | Comments

The quiet moments between a company’s hyped marketing and communication campaigns are overlooked and under-valued marketing opportunities. Before the rise of social media it was acceptable to ignore these moments, but we now have the tools and the techniques to convert this ”downtime” into an opportunity to build loyal communities.
Companies plan out their annual marketing campaigns with the focus of their budget spend on creating big spikes in interest and awareness. The size of the budget determines how many spikes there will be and how high they are, but regardless of the spend, there will always be quiet periods between campaigns that can be converted into customer loyalty gold.


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