Case Study

The @southafrica Instameet

Cerebra Posted by on the 10th of May 2016 | Comments

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Case Study: Designing KPMG Enactus World Cup

Cerebra Posted by on the 16th of February 2016 | Comments

KPMG, the lead sponsor of the Enactus World Cup, gave us an open brief for an activation. However, any experienced creative will tell you that it’s probably the hardest brief to fulfil on. Where do you even start? The key to designing anything is to ask questions – the right questions – because only the […]

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Case Study: Vodacom Community Management

Cerebra Posted by on the 15th of January 2016 | Comments

At Cerebra, we’re celebrating our incredible community managers for the entire month of January, culminating with the internationally celebrated Community Manager Appreciation Day (#CMAD) on the 25th. Our largest and busiest team of community managers work on the Vodacom account. #TeamRed has seen almost everything, and their experience is evident in the following facts: The team […]

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Case Study: Launching Absa’s Features Store

Cerebra Posted by on the 12th of March 2015 | Comments

To launch their new Features Store, Absa asked Cerebra to run a social media campaign that raised awareness of the product while highlighting its easy-to-use nature. Absa’s Features Store lets customers browse for products, select which ones suit them most, customise how they bank, add features and check out through the user-friendly site. The idea […]

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Case Study: An Instawalk with a difference

Cerebra Posted by on the 9th of April 2014 | Comments

It’s not often you get the chance to introduce an Instagram account to South Africa, so when you do you need to make it special. At the end of March, Vodacom asked us to put together an Instawalk to introduce Vodacom’s Instagram account to the local community. Instead of doing the expected, we decided to […]

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Case Study: Vodacom’s Summer Campaign

Anna-Belle Mulder Posted by on the 11th of March 2014 | Comments

South Africans are known for their generosity, which for three months every year reached its peak during the summer holidays.

In 2013 Vodacom wanted to join in on the spirit of gifting and asked Cerebra to help them do it. The ‘Give a Gift, Give a Happy’ campaign allowed all Vodacom customers to send a gift to anybody they cared about, regardless of what network that person was on, using a simple SMS mechanic.

Cerebra was tasked with four main objectives for the campaign, namely:
-To drive awareness
-To spark word of mouth
-To create positive sentiment around the Vodacom brand
-To educate users about the SMS mechanic

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