Insights

Insights from Social Data

Posted by on the 8th of November 2018 | Comments

Are all social insights reports created equal?   Many brands still consider social listening, brand health, competitor activity and sentiment as the north star for analysis and insights from social media channels. Whilst accurate data and the concomitant cyclical insights in these areas are as meaningful as they have ever been, the rise of the […]

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Advocacy – your crisis saviour

Claire Volker Posted by on the 13th of March 2018 | Comments

We’ve heard it preached before, “Grow your brand advocacy and reap the rewards of an engaged, and an ultimately positive, community”. Or “online reputation management can be a tricky space to play in, but brand advocacy can be a savior in your time of need.” While we’ve always known this to be true, it is […]

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Spray and Pray: Managing a Potential PR crisis

Claire Volker Posted by on the 23rd of November 2016 | Comments

Doom can strike when you least expect it. Recently, posts went viral on social media containing images of Limpopo-based ‘Prophet’ Lethebo Rabalago spraying Doom insecticide on members of his congregation, claiming it can help to ‘cure’ them of their illnesses. Photo cred: Dr Jack & Curtis, EWN Cartoon, 21 November 2016. As might be expected, social […]

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Introducing: The Social Media Crisis Handbook

Cerebra Posted by on the 8th of November 2016 | Comments

A majority of businesses admit to seeing tangible damage associated with crises, yet they remain grossly underprepared for crisis communication.The Social Media Crisis Handbook is a comprehensive guide to understanding, mitigating and managing the process.

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Social Trend Watching: October

Michael Oelschig Posted by on the 25th of October 2016 | Comments

Welcome to October’s edition of social media trends to watch out for. This month, I look at two somewhat contradictory ideas about social communities. Is ‘community’ dead? We in social media use the word ‘community’ a lot. One of the most critical functions of social media teams is even named after it. But what is […]

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Social Trend Watching: September

Michael Oelschig Posted by on the 8th of September 2016 | Comments

Welcome to September’s edition of social media trends to watch out for.   The Customer Interaction Centre… The Digital Centre of Excellent Customer Service… The Social Interaction Centre of Service Excellence on Digital… …or whatever people are calling it these days. There has always been talk in our industry around the benefit of businesses taking […]

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Social Trend Watching: July Edition

Michael Oelschig Posted by on the 18th of July 2016 | Comments

Keep up with the latest trends in the world of social media brought to you by our Head of Advisory.

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Social Trend Watching: June Edition

Michael Oelschig Posted by on the 7th of June 2016 | Comments

Our Head of Advisory, Mike Oelschig, has rounded up the key trends you need to look out for his latest blog post. Read on for more on the world of dark social and chatbots.

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Social Trend Watching: April

Michael Oelschig Posted by on the 19th of April 2016 | Comments

Welcome to April’s edition of social media trends to watch out for. If you missed last month’s post, take a look here. This month, we think about being a little less nice, blocking digital ads, and creating multiple social media profiles for brands. Radical candour Many of us were raised in a culture that preached […]

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Social Trend Watching

Michael Oelschig Posted by on the 30th of March 2016 | Comments

Welcome to our first 2016 edition of social media trends to watch out for. This month, we’re talking about encryption, employee advocacy, and social algorithms – three hugely important topics in the digital space right now. Privacy and Encryption In the social media age, we’ve become accustomed to sharing everything about ourselves with the world. […]

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Community management: Do you have what it takes?

Cerebra Posted by on the 27th of January 2016 | Comments

Take our quiz to see if you have what it takes to be on the front lines of community management

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