How Beyoncé won the Super Bowl

Posted by on the 9th of February 2016 | Comments

Beyoncé is no stranger to the Super Bowl Halftime show, having headlined it in 2013. This year, she was called on to support headliners Coldplay, alongside musician Bruno Mars. However, her performance, which came in at just under three minutes, overshadowed her co-stars, and, some would argue, the entire football match. While the Super Bowl […]

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How McDonald’s should have replied to Burger King

Cerebra Posted by on the 26th of August 2015 | Comments

Burger King just challenged McDonalds to join forces for Peace Day. We think the challenge is a masterpiece of thinking and execution, but the negative reply from the Mcdonald’s CEO means they’ll miss some of the most incredible marketing, awareness, and charity opportunities. Instead of epitomising what peace is about by gracefully accepting the opportunity […]

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The anti-vanity metrics you should be measuring

Reece Jacobsen Posted by on the 6th of May 2015 | Comments

Social measurement is fundamentally flawed. These are the metrics you should be measuring. We’ve all known for a while that vanity metric measurement is flawed – this argument isn’t new. If we know it’s flawed, why aren’t we fixing it? The answer lies in the shift from social media to social business. If social is […]

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Become a Master in Content Strategy and Planning

Cerebra Posted by on the 5th of May 2015 | Comments

The Content Strategy and Planning Masterclass is aimed at candidates who have experience working in digital, media and marketing environments. This four-week course is designed specifically for those who have a solid comprehension of social media, but want to take their understanding of content strategy, creative thinking, planning and content production to a new level. […]

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The Power of Real in a Digital World

Posted by on the 29th of April 2015 | Comments

I believe in the power of the Polaroid. My phone contains 2,684 photos, with over 6,000 in my iCloud account. My photos are duplicated on my work and personal computers and I can access them via Dropbox, Facebook, Instagram and a few other digital spaces. But the blurry Polaroid of my school friend – if […]

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Elton, Everton and the Grand Old Lady

Cerebra Posted by on the 17th of April 2015 | Comments

Sport has been at the centre of some of the most unifying moments in South African history. Because of this, we are a nation of football lovers. We’re even passionate supporters of clubs across the globe. It was at a local Everton supporters’ club where we found one of the franchise’s most adoring fans. Absa […]

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How to really blow clients away

Cerebra Posted by on the 20th of March 2015 | Comments

  We often get asked by clients to blow them away, and we’re always happy to oblige. This normally takes the form of amazing work, but sometimes blowing clients away takes on a very literal meaning. Recently we got together with the talented people from Gloo and Lighthouse Digital to host a social event with […]

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Cerebra takes on SxSW

Cerebra Posted by on the 6th of March 2015 | Comments

Over the last three years, Cerebra has rewarded two worthy Cerebrans with a trip to the annual South by Southwest (SXSW) festival in Austin, Texas. SXSW is a set of festivals and conferences covering music, film and interactive and is widely regarded as the go-to event for digital and social people. This year, our two […]

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No such thing as a boring photo

Craig Rodney Posted by on the 27th of February 2015 | Comments

If you’ve ever wanted an insight into the creative mind and spirit of a Cerebran, you need look no further than what happened when our website person asked for a couple of photos. Let me tell you the story. Cerebra’s homepage has a cool slider that would be cooler with a fun team photo, and that’s […]

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Small update, big responsibility

Danielle De Souza Posted by on the 7th of July 2014 | Comments

We ask a lot of the social media updates we craft and post on a daily basis. We ask them to be short and concise while still being full of personality and charm. We ask them to communicate a thought, ask a question, drive an action and be shareable, all while oozing brand personality. If […]

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CerebraCast: Instagram

Cerebra Posted by on the 7th of April 2014 | Comments

Instagram is no longer the little platform that could. Brands need to hop on the bandwagon and discover new ways to reach and interact with customers. Join us in studio as we discuss the platform with four fantastic South African Instagrammers, Gareth Pon, Nicole da Silva, Craig Rodney and Anna-Belle Mulder. Read our latest resource, […]

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12 Key Lessons from Design Indaba 2014

Chanel Cartell Posted by on the 3rd of April 2014 | Comments

I’d like to ask you to entertain me for a minute. Or at least take part in a little experiment. I want you to grab two people around you – they can be your colleagues, friends or family. Now that the 3 of you are looking at the screen, I want you to sing the […]

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