What is Online Brand Management (OBM)?

Posted by on the 14th of February 2012 | Comments

Perhaps the best way to explain OBM is to tell you what it is not:

  1. It is not Search Engine Optimisation (SEO) or the manipulation thereof,
  2. It is not content and community management,
  3. Lastly, it is most certainly not there to suppress negative mentions or to delete / hide the visibility of these mentions.


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Confessions of a Content & Community Manager Part 2.

Reece Jacobsen Posted by on the 27th of January 2012 | Comments

Give your Facebook updates the Edge.

Most of you have heard of this new buzzword Edgerank by now. For those of you that haven’t, well, it’s about time you caught up.

At first I thought it was just another term to add to the arsenal that us folks in digital would be able to throw around in a pitch or status meeting. Like a new “viral” to get existing or potential clients a little aroused. Looking deeper at research though, there seems to be some substance and unlike the “V” word, it doesn’t happen by complete chance.

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ROI – The Return on Influence

Posted by on the 26th of January 2012 | Comments

A topic that is gaining increasing popularity and causing much debate within social media marketing is ROI. There is the school of thought that believes it cannot be measured and, like everything in life, the opposing school that believes it can. One of the most frequently asked questions I receive from my clients is on the topic of ROI. Especially within the financial industry – the urge to measure ROI is engrained.

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[2012 trends] Strong and continued growth for social media

Cerebra Posted by on the 25th of January 2012 | Comments

With 2011 in the rearview mirror, we expect a strong and continued growth on various social media platforms in 2012. The increased online penetration and a strong drive from mobile operators to connect more people to the internet through smartphones or dongles will undoubtedly lead to more people joining social networks.

The year in review

As more South Africans learn to enjoy the benefits of leading the connected lifestyle, the more our national online community grows. 2011 brought considerable growth to the SA social media landscape. According to the most recent World Wide Worx survey:

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Managing your social media profile

Kellen Rodney Posted by on the 24th of January 2012 | Comments

The recent massive boom in online social behavior has turned social networks into powerful profile building opportunities. Having a Twitter account is now the latest “must have” item for every famous movie star, musician, business person and fitness athlete – each of whom use these online tools to build and manage their online reputations. But, it isn’t just for famous people. Thousands of ‘ordinary’ people have cleverly used social media to build powerful online profiles, and the tools to do so are available to everyone.


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SOPA and what it means to you

Zahira Kharsany Posted by on the 19th of January 2012 | Comments

If you haven’t heard of SOPA by now, where have you been? SOPA, or the Stop Online Piracy Act, is a proposed bill that aims to crack down on copyright infringement by restricting access to sites that host or facilitate the trading of pirated content.

SOPA’s main target are international sites, such as torrent sites like The Pirate Bay, which are the go-to places for illegal downloads. Pirate Bay, among others, hosts their servers in Sweden and other European countries, which makes it difficult for US-based companies to take action against them.

Though content creators such as the music and film industry have battled piracy for years, with the infamous Napster sparking the great internet piracy debate, US companies could never take action against internationally hosted sites.

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Saving the rhinos one Tweet at a time

Posted by on the 18th of January 2012 | Comments

I’m not sure when last you actively tuned into the TV or radio news to catch the day’s headlines. Nowadays, relevant and breaking information is simply a tweet away. And with Twitter (followed closely by Facebook and YouTube) becoming the go-to news source, it’s not surprising that it’s also becoming a serious noise maker when it comes to causes and plights.

The latest issue to surface in South Arica is that of rhino poaching. A pretty relevant topic considering that gram for gram, a rhino horn is worth more than gold, and over 443 rhinos were killed in our country in 2011 alone.

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Confessions of a Content and Community Manager

Reece Jacobsen Posted by on the 22nd of December 2011 | Comments
Confessions of a Content and Community Manager: Where did all my Pageviews go?

2011 has come and gone, giving most of us a good hiding in the process. I for one am happy to see the back of this year but before it goes anywhere I must say thanks, because like every other hiding I got growing up it taught me a few valuable lessons.

I recently had a look at some of the stats from one of my clients Facebook page and after hitting the ‘Sherlock Holmes pipe’ I found something pretty interesting…

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After all, it’s still selling

Posted by on the 13th of December 2011 | Comments

We all remember the four Ps (promotion, place, product and price) of marketing. The 2000s ushered in a new look at the four P’s and brands started realising that they need to take a client-centric approach to their marketing. The four Ps then became the four Cs (customer, conversation, cost, convenience).

A new move hit the marketing scene after the client-centric approach, this time it was called ‘branding’. Instead of seeing all the integrated marketing books on the bookstore shelf, you started seeing books on ‘branding’. We were dealing with the customer’s emotions and how organisations could reach customers through this thing called ‘branding’. We were faced with questions like “what is a brand?” and the answer of course was “everything is a brand, in fact, YOU are a brand”.

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Online Reputation Management Podcast

Kellen Rodney Posted by on the 13th of December 2011 | Comments

Cerebra’s own Keenan Kyle Harduth joined BrandsEye MD Tim Shier on the Digital Edge recently, discussing the merits and measures of Online Reputation Management (ORM).

Harduth, a young professional specialising in ORM, was invited to participate in the Digital Edge podcast, particularly to create a better understanding of the importance of ORM. Moreover, to dispel the myths and clear the jargon around the subject.

Harduth and presenter Erich Viedge discussed the ORM components of SlutWalk.

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Five tips for a better ranking on Google

Posted by on the 12th of December 2011 | Comments

A lot of website designers build beautiful websites, but if these websites aren’t optimised for search engines, not many people will get to see it.

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Tackling large projects

Kellen Rodney Posted by on the 23rd of November 2011 | Comments

My team and I were recently made aware of the importance of aligning goals at the start of any project.

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