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The After Hours Brand

Anna-Belle Mulder Posted by on the 31st of March 2014 | Comments

There’s no doubt that social media has shifted business thinking, but there’s still a lot that needs to happen before a business can claim to be a social business, instead of just having a social media presence. To be truly social, a business needs to change its internal processes and systems to meet the new […]

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#TeamCerebra – Learnings from Design Indaba 2014

Anna-Belle Mulder Posted by on the 4th of March 2014 | Comments

Every year thousands of creatives from all over the world travel to Design Indaba. From inspiring talks at the Conference to beautiful South African designs at the Expo, Design Indaba really is one of a kind. This year a few members of #TeamCerebra were lucky enough to join the scores of designers, business owners, writers, architects, creative directors, photographers and everyone in-between, as the world’s eyes turned to the Mother City.

Each experience was so unique we’ve decided to give you a snippet from each Cerebran that attended the event.

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Why you should care about POPI

Craig Rodney Posted by on the 11th of February 2014 | Comments

The Protection of Personal Information Act (POPI) is here, and it has an impact on how you run your social media activities. New bills and acts are normally left for the lawyers to worry about, but POPI has a direct impact on how businesses operate on social media which means marketers need to take note.

Whether you have contracted an agency or manage your social media in-house, you need to know how to acquire, handle and dispose of personal information that is being shared by your customers across the various social media platforms. The consequences of mishandling information on social media can be serious.

Cerebra has partnered with Consilium Legal Services to produce a paper that addresses these four components:
1. The who, what and why
2. The detail within POPI

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#CerebraTakeover

Anna-Belle Mulder Posted by on the 10th of January 2014 | Comments

Being told you are going on a family holiday when you’re not part of the family can be a pretty daunting thing.

I’ve been at Cerebra for just under three months now, long enough to be in on the jokes…most of them at least. Long enough to greet people by their nicknames, or even make new ones up. Long enough to feel comfortable enough to burst into song at any given moment, knowing that most people wouldn’t even raise an eyebrow or openly ridicule me.

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THE 5 PR BRICKS – What they are and how they relate to social

Simone Carter Posted by on the 5th of December 2013 | Comments

Over the past few years, press conferences have become Twitter chats, reporters have become bloggers, news clips have become news links, press kits have become content, and user feedback has become a social media conversation. However, no matter how much technology changes (and will continue to change) the way that we communicate, the basic principles of media communication remain the same.

Developed by Cerebra’s Managing Director, Craig Rodney, the 5 PR bricks are the fundamental pillars for becoming the ultimate PR consultant and knowing where to add value so that clients keep coming back for more. Of course, it’s not as easy as just knowing what they are; it’s up to you to follow through with each one of them.

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WPP acquires a majority stake in Cerebra

Cerebra Posted by on the 27th of November 2013 | Comments

Cerebra is proud to announce the sale of a majority stake in the business to leading global communications services company, WPP. The deal positions Cerebra perfectly to take advantage of the growing social media and social business opportunity within South Africa and across the continent.

Founded in 2006 headquartered in Johannesburg, and employing around 35 people, Cerebra
Is best known for building, engaging and activating brand communities for clients including Vodacom, Nedbank, Hollard, Absa, and Autopage.

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Same same but different – the importance of tracking your competitors on Social Media

Keenan Harduth Posted by on the 19th of November 2013 | Comments

As the digital space evolves and more and more businesses are competing for limited space on Social Media platforms, tracking your competitors is more important than ever. Not only can competitor analysis in the digital realm help form benchmarks to better your own digital strategy but it will also offer insights that traditional market analysis can’t.

Many businesses feel that it is important to make their own mark in their fields of expertise regardless of what competitors are doing. The general sentiment amongst brands seems to be that that looking to other brands to help form best practices or benchmarks is counterintuitive; Social Media does however propose a unique case.

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The story behind the Brand Convection Model

Reece Jacobsen Posted by on the 7th of November 2013 | Comments

That awkward moment when you ask your boss what your job actually is.

That’s actually how it all started, a conversation between Craig Rodney and myself about what my job entails, after nearly four years as a Community Manager. When he asked what I meant, I simply stated, “Is my job to make the community care about the brand, or to make the brand care about the community?”

It was a tough question; we hadn’t considered that it could be both.

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Tapping Into Your Brand’s Information Mainline – The Enterprise Technology Show 2013

Keenan Harduth Posted by on the 3rd of November 2013 | Comments

Cerebra was fortunate enough to be involved in last year’s Internet Show as an exhibitor and with a speaking spot. This year, I returned on behalf of Cerebra to what has evolved into The Enterprise Technology Show. Made up of the Internet Show, Loyalty World, The Marketing Technology Show, Big Data World Africa and The Mobile Show Africa 2014, the two-day show, exhibition and conference comprised of a completely free conference and an all-new VIP event, which included keynote speakers and focused, breakaway roundtable discussions.

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We Are Community – Succeed Magazine: October

Cerebra Posted by on the 1st of October 2013 | Comments

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Mike Stopforth – Finweek September 2013

Cerebra Posted by on the 11th of September 2013 | Comments

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Download the Cerebra 2013 Social Business Africa Report powered by FuseWare here

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Social media VS Social Business

Posted by on the 13th of August 2013 | Comments

Boardrooms, marketing meetings, and agencies around the world are abuzz with the words ‘Social Media’, however, “Social Business” is still a relatively new term that needs some clarifying.

Let’s start with the definitions:

Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

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