SXSW: Social Media and TV

Posted by on the 11th of March 2013 | Comments

A big discussion point at SXSW is the learning and innovation around social and television. The US pretty much leads the entertainment business and their social media integration into their television series, reality, sports and news has been quick to market. Stepping back to look at trends and what has worked @jdeeringdavis shared her insight, as well learning’s from the social team at WWE.

The most tweeted about categories are still Reality TV, Sports, Series and One time special events. Interesting insights:

– Reality TV & One Time Events – The selection of hosts and the conversations around them show there to be more conversation on social media than the actual contestants. This could be a strategy from the producers

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Google Tips To Yield Better Results

Claire Volker Posted by on the 6th of March 2013 | Comments

We’ve often heard that if it can’t be found on the first page of Google, then it doesn’t exist. Believe it or not, it does. I have identified several ways to optimise your searches on Google – through Boolean Operators, Phrase Searching and Google Search Tools.

If you’re searching for something specific the following tips will yield better results:

1. “Word word word”: This search will yield pages containing the exact search phrase you have placed in inverted commas. For example, if I had typed “Panda bear on a tree” into the search bar, only items with that exact wording would have shown up.
2. ‘-word’: The hyphen lets Google know you want this word excluded. I wanted to search for pandas, but I didn’t want to search red pandas, so I added the ‘-‘ before the word ‘red’.

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Death Of The Mobile TweetDeck

Zahira Kharsany Posted by on the 5th of March 2013 | Comments

If you use TweetDeck via your mobile device or through an app, take note: Twitter announced recently that they will no longer be developing and updating their TweetDeck mobile and computer apps using the API version 1.0 . In other words, use the web-based version or the latest Mac and PC version or nothing at all.

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Cerebra Posted by on the 26th of February 2013 | Comments


Download the full pdf here

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Social Media Cheat sheet

Cerebra Posted by on the 19th of February 2013 | Comments

It’s sometimes tricky to keep up with the sizing conventions on the different social networks. How big is a profile pic vs an avatar? How much of my content will actually be seen? How should I design a Twitter background etc etc.

Never fear! In the interests of reducing stress levels and making all community managers smile, the Cerebra team have produced a social media cheat sheet for Facebook, Twitter and YouTube.

It has all the pic, avatar and background sizes as well as associated text limitations. Print it, stick it on your wall and smile 🙂

You’re welcome.

Download the full pdf here


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The time is here: Timelogging

Kellen Rodney Posted by on the 12th of February 2013 | Comments

Towards the end of last year I wrote a post on Timesheets in a Digital Agency. We were tossing around ideas of time logging on our accounts and after several trials were set up, training workshops conducted plus some testing and feedback sessions (cue tears, frustrations and also joy) we finally partnered with a company who we felt suited our agency culture and workflow the best.

Enter Magnetic.

What we’re learning

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From Facebook, To Beyond

Posted by on the 4th of February 2013 | Comments

Last week, Twitter wished me a happy 4th birthday. 4! That’s like 100 in social media year’s right? It was this 140-character message that made me realise that in social media years, I am getting old. If I’m already four in Twitter years, then surely my Facebook profile must be reaching its retirement age?

As the saying goes, if it ain’t broke, don’t fix it. But being a typical generation Y gal, I thrive on all things new, fresh and exciting and therefore decided it was time to scope out a batch of new social media platforms to play around on. I’m not saying goodbye to the original Big 5 (according to socialbaker.com Facebook, Twitter, Google +, Linkedin, Pinterest are the most popular social networking sites) I’m just suggesting we see what else is out there.

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Confessions of a Content and Community Manager – 3 tips to help you steal content.

Reece Jacobsen Posted by on the 30th of January 2013 | Comments

There is a difference between being influenced by content and stealing content. T.S. Eliot summed this up when he wrote, “The good poet welds his theft into a whole of feeling which is unique, utterly different from that from which it was torn.”

As a content manager, I relish the creative process behind developing unique ideas for content. I don’t steal content, but this does not mean I am not influenced by other content that I see. Here are three quick tips to help you steal content and keep your dignity.

1) Forget Originality
Once you realise that nothing is original, you alleviate the pressure of having to come up with something completely new.

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Confessions of a Content and Community Manager – More than words

Reece Jacobsen Posted by on the 28th of January 2013 | Comments

“Why do Content and Community Managers have their own appreciation day? All they ever do is write status updates and tweets and respond to queries.”

Well, you see, that’s where you are wrong already. Community managers need a repertoire of skills beyond an impressive vocabulary. Let’s take a quick look at the clubs a Community Manager needs to have in the bag, if they are going to successfully finish level par or better.


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It’s not social media. It’s social business.

Posted by on the 22nd of January 2013 | Comments

Perhaps you’re one of many who view social media as void; questioning its worth and place in business. It is exactly that, superficial, when considered in isolation and with no regard for the underlying business nor its purpose.

Social media and social business are not synonymous. The more established social media platforms (Twitter, Facebook etc) often serve, inadvertently, as guises covering up archaic or flawed business practices . With no house in order, these social platforms only frustrate those involved and hinder the ability to deliver on promises.

A significant impact so far

9 out of 10 companies report measurable benefits from social business – [McKinsey Global Survey 2010]

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New Client Announcement

Cerebra Posted by on the 3rd of January 2013 | Comments


Cerebra is happy to announce that as of January 2013 they will be adding Inoxico to their list of PR clients. Inoxico is a registered credit bureau providing business intelligence solutions based on specialised commercial credit information. Inoxico’s services include the Association Matrix , a web-based application that allows you to track and audit company and individual associated relationships within your organisational ecosystem.

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It’s not about the ‘Like’ anymore

Zahira Kharsany Posted by on the 12th of December 2012 | Comments

Facebook continues to change and evolve. In recent months we’ve heard an outcry from Brand Pages regarding the change in Facebook’s algorithm [Edgerank] and how content reaches out to ‘fans’ and people using the platform.

Some changes have escaped the eyes of many people in South Africa but we’re slowly seeing the results. One such change is the release of the ‘Global Brand Page’ in October.

What is the Global Brand Page?

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