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Would the real online influencer please stand up

Posted by on the 9th of October 2012 | Comments

Here’s an idea: “take this product and send this to some online influencers and get them to tweet about it.” Yes, that is a common brief to an agency, and no, you should not simply go ahead and get that done. Unless you’re the Reserve Bank and your product is money, simply sending stuff to an influencer is unlikely to achieve the campaign success you had hoped for.

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Timesheets in a Digital Agency

Kellen Rodney Posted by on the 3rd of October 2012 | Comments

The question of whether or not to use timesheets is one that every agency has faced, and one that needs to challenged on many levels. Teams who have never logged time shudder in fear at the prospect but it doesn’t need to a scary experience. This got me thinking of how we could adapt an essential practice into a dynamic agency that prides itself on being agile and innovative.

You’re asking people to tick off hours into a prescribed big brother model – confining them in a box and setting boundaries for their interaction with the work they’re engaged in.

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About New Myspace

Alex de Coning Posted by on the 26th of September 2012 | Comments

Preamble:
No doubt that you’ve heard of Myspace, even if it was something like, “Hey, remember that thing before Facebook? What was it called? Oh yeah, Myspace!”

I actually still have a Myspace account. Admittedly, I haven’t logged in, in about four years, but it’s still there, with my rubbish photos and ridiculous wall posts. The nice thing about Myspace, at least in the days of yore, was that your profile was completely customisable, from background, to the fonts, the box shapes and sizes, their placement, content and other plugins. I hosted videos and games on my profile, come for the laughs, stay for the games.

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Will the relaunch of MySpace bring sexy back?

Posted by on the 25th of September 2012 | Comments

I’m writing this post as most of my colleagues are too young to even know what MySpace is, and why the relaunch of MySpace is a potentially important digital development. One of my first small jobs back in the 00s was to create a MySpace profile for a client, back then, Facebook and Twitter were non-existent in SA. MySpace was all we had, yes it was ugly, and the user experience was clunky, but you could upload videos, photos, text and audio files on one page.

Fast forward a couple of years and MySpace is the old shoe from several seasons back that gets lost in the back of your cupboard. Until today.

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Knowing your brand

Dolly Matsubukanye Posted by on the 25th of September 2012 | Comments

I’m not married and I don’t have kids. The closest I have ever come to being a mom is looking after my two ageing cats. Yet this information became completely irrelevant when I started working at Cerebra, and one of my clients was an FMCG product that was targeted at mothers trying to make better choices for their families. I had to make sure that the brand voice was that of a mother, speaking to other mothers.

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Our Identity Part 3: A strategic framework for engagement

Mike Stopforth Posted by on the 17th of September 2012 | Comments

By now you would have read our posts Our Identity Part 1: The Cerebra Mission Statement and Manifesto and Our Identity Part 2: The Community Lifecycle about who we are and what we do, but in case you need a quick refresher; Cerebra helps companies build, engage and activate communities through strategic communication across a variety of digital and traditional channels. We are a strategy led agency and our clients’ brand objectives underpin every activity and campaign we initiate.

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The ‘Digital Natives’

Cerebra Posted by on the 10th of September 2012 | Comments

Written by Rachel Calteaux

‘Generation Z’ otherwise known as the ‘Digital Natives’ might have more influence on the current social media landscape than we think.

This digital-savvy generation comprises of those born in the mid 1990’s to the early 2000’s, meaning the majority of them have grown up with the Internet and caught onto social media before anyone else. This generation has been weaned on smart phones and laptops and they have, if not will, become comfortable and even dependent on digital technology. “Gen Z” is one of International Agency JWT’s “100 things to Watch” for 2012.

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Creative Director – No Vacancy

Ian Rodney Posted by on the 6th of September 2012 | Comments

Many agencies within a similar space to Cerebra make use of a creative director. This person is responsible for the company’s creative output, including ideation and oversight of all creative processes. And while bucket loads of creativity is required at any agency to successfully deliver client objectives and campaigns, this is not a position that currently falls within Cerebra’s organogram.

At this stage we have chosen to instead employ a creative ‘directive’ at Cerebra. This is not a single role for a lone ranger, but rather a responsibility that we instill, develop and foster within every one of our staff members.

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Our Identity Part 2: The Community Lifecycle (or what we do)

Mike Stopforth Posted by on the 4th of September 2012 | Comments

Cerebra’s tag line is ‘We are community’ which refers not only to the culture fostered within our company but also through our role as curator of our clients’ communities. In our last post Our Identity Part 1: The Cerebra Mission Statement and Manifesto (or who we are and why we exist) we spoke about our mission statement and manifesto – the answers to “who we are” and “why we exist”. In this post we’re going to talk about “what we do” – the lifecycle that all of our clients’ communities go through before reaching maturity and self-sustainability.

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Our Identity Part 1: The Cerebra Mission Statement and Manifesto (or who we are and why we exist)

Mike Stopforth Posted by on the 29th of August 2012 | Comments

A few weeks back members of the management team at Cerebra got together to discuss how we could better integrate two particular departments within the business. What started as a simple discussion about a business process resulted in some extremely constructive debate and discussion around how we position our company to staff, stakeholders, clients and the market in general.

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Zunguz, Your Finance and Facebook

Alex de Coning Posted by on the 28th of August 2012 | Comments

I doubt you’ve heard of ZunguZ yet. Don’t fret, if they deliver on their value proposition, you will soon. Essentially, Cape Town based ZunguZ has developed the first micro lending and money transfer application on Facebook and according to co-founder Robert Sussman, the app is more secure than a credit card transaction.

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Confessions of a Content and Community Manager: Method in the madness.

Reece Jacobsen Posted by on the 28th of August 2012 | Comments

So there I was, chatting to a high school buddy and catching up on the past 6 years when he turned and said, “So you just update a status, send a tweet and get paid! Hook me up with a job.”

His sarcasm wasn’t appreciated. If it weren’t for him putting on 20 odd kilograms and living with his mother, I would probably have felt the need to defend myself. Instead, I let the heathen have his small victory while I quietly contemplated all it is that I do.

Here’s a day in the life of a content manager:

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