New Client Announcement

Cerebra Posted by on the 22nd of August 2012 | Comments

Cerebra is excited to announce that Woolworths will be joining the team from September 2012. Although Woolworths currently handle their social media in-house, and host very successful Facebook and Twitter pages, they saw the need to expand on that communication and talk to the community on an individual level. With that objective in mind, they called on Cerebra to assist them in developing an influencer engagement program. Cerebra will also be facilitating a qualitative reporting system using Online Reputation Management.

Welcome to the Cerebra community Woolworths!

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Tweeting versus experiencing

Posted by on the 21st of August 2012 | Comments

As children, we were always told not to bring our gadgets to the dinner table, that it was “rude to be busy with something else while someone was trying to talk to you” and “quality face time is more important than conversation with people who were miles away”. With social media growing as rapidly as it has however, times certainly have changed.

Cerebra’s CEO Mike Stopforth has this to say, “It’s a little bit like saying a hundred years ago you can’t have telephones in offices because the ringing will distract people. It’s [social media] a part of life these days.”

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Buying Twitter followers, yes or no?

Posted by on the 16th of August 2012 | Comments

Twitter is growing exponentially globally. Users are starting to realise that there’s a real currency on Twitter; it’s called credibility and influence. What makes Twitter the home of credibility and influence is that you can’t force people to follow you, it’s not as easy as sending a friend request. We don’t look at someone with 2500 friends on Facebook and automatically assume they have influence. We know they sent out quite a few requests.

However, there’s an ever-growing anomaly with Twitter followers vs. credibility. A booming ‘Twitter follower’ industry is growing under our noses without us even realising it.

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5 Things We Learned Building Cerebra’s Offices

Mike Stopforth Posted by on the 13th of August 2012 | Comments

It’s been 18 months since we moved Cerebra into new offices in Design Quarter. We’re quite proud of our spot – our clients love coming to see us and our staff love the fact that we’re accessible and in the middle of a shopping centre that offers multiple lunch options! 18 months is about enough time to figure out what we did right and what we did wrong, and seeing as we’re applying those lessons to the current expansion of our awesome work space, I thought I’d share our learnings with you too.

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Content and Community Q&A (Part 2)

Posted by on the 7th of August 2012 | Comments

To continue from last week’s post Content and Community Q&A (Part 1) where I chat to two of Cerebra’s Content guys, Reece Jacobsen and Leyash Pillay, here’s part 2:

6. Wait, so let’s be honest, have you ever had to ban a fan, and why?

R: I’ve had to ban more than one. Even though I said earlier I relish the challenge of changing a rant into a brand plus, trolls will still be trolls. It’s like Alfred from the Dark Knight said… “Some people just want to watch the world burn”. I’m a patient guy by nature, but even I can get called a C#$^ one too many times.

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Content and Community Q&A (Part 1)

Posted by on the 2nd of August 2012 | Comments

We all know that content and community management is a sought after skill. Brands are now starting to realize that it plays an incredibly important role, and not just anyone can do it. That being said, these guys are also on the frontline dealing with fans and followers on a daily basis. Its not easy out there, so I chatted to two of Cerebra’s Content guys, Reece Jacobsen and Leyash Pillay, to find out how they cope, and their tricks of the trade:

1. You’re the custodian to several large communities in South Africa, and we’re a multicultural country – we have 11 National languages for heaven’s sake! Do you think South Africa is unique in the way fans and followers interact on social media?

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Confessions of a Content and Community Manager: Whose side are we on?

Reece Jacobsen Posted by on the 30th of July 2012 | Comments

Lately I’ve been involved in some pretty intense arguments about what exactly social media can offer. My generic response regarding the benefits of two-way engagement and making the effort to meet your customers on an open playing field is becoming less and less effective. So what now?

The problem is that we’re no longer the new kid on the block. People are becoming more social-savvy and as a result we’ve got to step up our game. As social business matures, our outlook has to change as well. We should forget about the ePeen-measuring contest of who has more fans, the wider reach, or even greater engagement. I think it’s time we shift our focus to how effective social channels are at driving change within businesses as a result of the online community’s conversation.

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Instagram: You’re doing it wrong.

Posted by on the 24th of July 2012 | Comments

I’ve spent the last several months taking advantage of every opportunity to jump on my soapbox and complain about the way people are using certain applications, namely Instagram. My thinking for this blog post is to turn my ranting and raving into something a tad more constructive, and explain what Instagram is and how it should and shouldn’t be used.

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Confessions of a Content and Community Manager: The Content Recipe

Reece Jacobsen Posted by on the 17th of July 2012 | Comments

Welcome, Chef. I’m guessing the reason you are here, reading this piece is because you’re hungry for some cool, creative content.

Before we start, I’d like you to wash your hands… Yup, that’s right, wash your hands clean of all the generic brand bollocks. Get right in there, scrub under your fingernails and make sure you get all the ‘sales’ out from under there. That’s better.

– Strategy
– Personality
– 3 to 5 hypothetical customers
– Content streams (with sources)
– Rich media
– Calls to action
– Time relevant content


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New Client Announcements

Cerebra Posted by on the 13th of July 2012 | Comments

Cerebra is happy to announce the latest additions to our online family, Lexus and the Discovery Invest Leadership Summit (DILS) for 2012.

Lexus, part of the Toyota group, are producers of a range of luxury sedans, coupes, hybrids, SUVs and performance vehicles. Cerebra is looking forward to growing and engaging with the Lexus community through driving their existing Facebook and YouTube pages and launching the brand on Twitter. Welcome to the family Lexus!

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Facebook Timeline smacks down Tab views

Posted by on the 11th of July 2012 | Comments

Following the recent changes to the Facebook Timeline, our reporting for clients started showing a serious drop in visits to tabs, as well as actual tab stats showing lower engagement than previous campaigns B.T. (Before Timeline)

Below is a timeline versus tab view for one of our clients, which is also co-incidentally one of the largest fan pages in South Africa. This trend is mirrored on all of the other pages we manage.


Stats on other pages show Tab views not growing at all with fan growth
– Page X Tab (Sep 2011) 2,658 views with 4,564 fans
– Page X Tab (June 2012) 1,146 views with 7,650 fans

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Cerebra launches inaugural Social Business Summit

Cerebra Posted by on the 9th of July 2012 | Comments

The social web has fundamentally changed how ordinary people connect, communicate and collaborate with each other, both beyond and behind the corporate firewall. In an effort to introduce South African business to the intricacies and challenges of social business, Cerebra are excited to announce the first Social Business Summit.

Cerebra CEO, Mike Stopforth says, “Social media has not just changed the face of marketing, but challenged the very construct of business. ‘Corporate firewalls are keeping smart employees in, and smart markets out.’ Talent attraction and retention, culture shifts, collaboration and information dissemination need a new approach.”

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