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New features for Facebook Page Admins!

Kellen Rodney Posted by on the 1st of June 2012 | Comments

Have you seen the latest from Facebook affecting community and page moderators? We can now assign administrator roles! As an Admin you can assign specific roles to other Admins on your page.

Why is this cool?

Page Admins will definitely find this feature appealing. With the ability to restrict permissions on the pages this allows for more control and less social media fails. As larger brands employ a full social media team, a digital agency and internal resources all working ‘behind’ the page it means less room for error!

There are five different categories with different levels of permissions;

  1. Manager
  2. Content Creator
  3. Moderator
  4. Advertiser
  5. Insight Analyst

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Social Media For Parents: How not to cramp your kid’s style

Posted by on the 17th of May 2012 | Comments

Our children are living in the information age. They have moved from just chatting via text messages, BBM, WhatsApp, IM, mig33 or MXit. They want to stay in touch with friends; which is where social media comes in. With incidences of cyber bullying, sexting and pedophiles on the prowl, it’s only natural that parents are concerned about their online safety. While you still want to keep tabs on what is going on in their lives and what they come into contact with, you don’t want to invade their privacy and end up losing their trust. It’s important that you educate and empower them by setting proper ground rules.

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BULLETS WITH BEALE: Social Media updates, in easily digestible portions

Posted by on the 16th of May 2012 | Comments

Today, a quick overview on GM pulling their Facebook ads

Here’s a very interesting read on GM pulling their advertising from Facebook:
http://www.businessinsider.com/facebooks-worst-nightmare-with-gm-pulling-its-ads-heres-how-the-other-dominoes-may-fall-2012-5

The decision was made for two different reasons:

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Community; love, loss and letting go

Zahira Kharsany Posted by on the 11th of May 2012 | Comments

It’s better to have had community love and let go, then to never have had community love at all.

As a community manager, you know you’re doing something right when your community starts to grow organically and regulate itself – Its bliss; the sought after life where community managers only need to create gripping, informative and engaging content.

So what’s the hardest part of being a content and community manager? Letting go! Letting go of a community that you’ve spent an incredible amount of time cultivating and getting to know. A community that will either move to another agency or be taken in-house, as that’s seems to be the route social is going.

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Crowd-sourced justice

Reece Jacobsen Posted by on the 10th of May 2012 | Comments

Social networks have been making the news lately, unfortunately though, it has been for all the wrong reasons. Both in my job and personal life, I am a massive advocate of social platforms such as Facebook and Twitter, although after the news in recent weeks, I’ve been finding it increasingly difficult to justify this support.

Two stories stand out for me. The first being the news of the so-called ‘Facebook rapist’ who lured two young models into his trap using the popular social network, and the second being @JessicaLeandra and @Tshiditee’s ridiculous antics on Twitter, sending South Africa into a nationwide racism row.

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South African airspace becomes cyberspace

Alex de Coning Posted by on the 8th of May 2012 | Comments

In a first for South Africa, Wireless G, together with Mango and Vodacom, bring you Wi-Fi in the sky. By using G-Connect In-Flight Wi-Fi, Mango Guests can now surf the web when travelling between South Africa’s major centres, at 30, 000 feet.

G-Connect In-Flight Wi-Fi allows for full Internet connectivity on board Mango’s aircraft, including sending and receiving emails, web browsing as well as the use of all social networks. An air-to-land SMS service will also be available, managed through a web service.

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Diet of smartphones and smart apps

Dolly Matsubukanye Posted by on the 16th of April 2012 | Comments

I started the year with one mission; to lose weight. I’ve been putting off doing so for years. Finding the right lifestyle plan that suited me was difficult, but I was lucky in my investigations when I came across myfitnesspal.

A colleague of mine’s mother has lost 10kg in a month using this nifty app on her iPhone. I was skeptical at first, of course, because how much can an app really help you with losing weight? I read up on it, and I was quite astonished by what I discovered.

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Y U NOOOO… SELL MY STUFF ON SOCIAL MEDIA?

Reece Jacobsen Posted by on the 13th of April 2012 | Comments

So your company or client is looking to get the most out of the social media budget that was so generously handed over by the marketing department and immediately you start hearing the words “Brand Awareness” and “Sales” fly around the room at 100 mph. Sound familiar?

“What can social media ACTUALLY do for your brand?”, I’ve learnt that answering this question is vital in managing the client’s expectation and is the key to creating something special. Here’s a suggestion on how you can do it.

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Whose tweet is it anyway?

Cerebra Posted by on the 11th of April 2012 | Comments

With social media now an integral part of corporate communication, there’s debate over who “owns” online content and virtual followers.

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New Client Announcements

Cerebra Posted by on the 4th of April 2012 | Comments

Shinka

Cerebra is excited to announce Shinka as their new client as of April 2012.
Based in Stellenbosch, The Shinka Network represents the largest mobile community in Africa. With exclusive advertising on platforms such as Mxit, Motribe and Fsms, to name a few, you can reach over 10 million Africans in a single month with specifically targeted Ad campaigns.

Cerebra will be handling all of Shinkas PR as well as Facebook and Twitter accounts.

Servest

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Pirates of the Cyberean

Alex de Coning Posted by on the 3rd of April 2012 | Comments

Today’s blog post is inspired by a Matthew Inman cartoon that featured on The Oatmeal not too long ago; http://theoatmeal.com/comics/game_of_thrones.
The cartoon is about the trials and tribulations of a “law-abiding citizen”, trying to watch an episode of the popular series, Game of Thrones, and how trying to do so legally proved to be quite a hassle.

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Email communication sucks

Posted by on the 29th of March 2012 | Comments

Email is great if you use it to mail your friends and family, sort of like how we used to send each other post. I want to see important things in my email, not junk mail and definitely not chain mail (a type of funny/shocking email that one sends around and around via email) that colleagues and friends tend to send all the time.

Communicating via email not only sucks because of this, but if it is the main source of communication between you and your client; tasks and important mail tends to get lost because each of us get tons of mail each day and we sometimes miss emails due to all the clutter.

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