Melissa Attree joins Cerebra

Posted by on the 20th of March 2012 | Comments

Cerebra is excited to announce a new addition to their dynamic team; digital marketer and strategist Melissa Attree (www.melissattree.co.za, @melattree), winner of the 2011 Bookmark award for Social Media Marketer of the Year, will join the full-service communication agency on 2 April 2012.

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Timeline Hits Fan Pages

Posted by on the 1st of March 2012 | Comments

Facebook unveiled the much-anticipated “Timeline” for Pages yesterday, the biggest change since February 2011. Let’s take a look at the new changes and what it means for Facebook subscribers:


As the name suggests, Pages will now be able to add milestones, which are similar to life events on personal profiles. It provides more opportunities for brands to post historical content, while providing a new experience.

Cover photos

The first change you will notice is the cover photo. Like the timeline for personal profiles, a landscape image at the top of the Page becomes the focal point. Facebook has dictated that the cover photo may not contain the following:

  1. Contact information
  2. Product or service pricing
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The Role of Social Media in Slacktivism

Reece Jacobsen Posted by on the 29th of February 2012 | Comments

I am not an activist. I’m not the kind of person that will quit my job and fly to the other side of the world to help people in need. I am also not a person that pretends to be an activist.

I admire the people out there that are making a difference; getting their hands dirty to improve the world we live in. I appreciate the hard yards made by special people throughout history that have made it possible to live in a world with human rights. I value animal activists that have given a voice to the voiceless. All these people are better than I am and they deserve (and have) my respect.


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Cerebra welcomes new clients

Posted by on the 27th of February 2012 | Comments

Cerebra is very excited to announce that we have two new clients joining our portfolio.

The first being Cape Town based Shinka.sh, a digital advertising network for creatives, advertisers and mobile networks. Shinka’s advertising platforms include MXit, the wildly successful messaging platform that helps people communicate and build communities via their mobile phones; Daily Maverick, the guys who provide the best news coverage with their original, intelligent reporting and analysis and FSMS, the South African service that addresses the problem of expensive communication by allowing users to send and receive free ad-supported SMS’s via mobile phones and the web. Cerebra will be handling all of Shinka’s PR and social media.

Learn more about them at www.shinka.sh

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Anticipated, efficient delivery

Kellen Rodney Posted by on the 24th of February 2012 | Comments

In recent projects we have started to notice a greater need for all vested stakeholders to be on the same page, especially at the right time. We’re placing more emphasis on aligning the goals and outcomes of individual outputs so that they better contribute to overall success of delivery on projects.

But how do you ensure that your team is ready and capable to deliver amazing work on integrated campaigns or project-related work?

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Zahira Kharsany Posted by on the 23rd of February 2012 | Comments

Pinterest is the latest phenomenon to grab social media addicts. Its steadfast growth in popularity (and subsequently, subscribers) means that it’s currently a greater traffic driver than Google+, according to Mashable.

What is Pinterest?

Pinterest is the social networking site that allows you to share images that you find online, or users can upload images they capture IRL. It’s similar to bookmarking sites, such as Delicious, Digg and StumbleUpon. The one advantage of Pinterest is its community… rather, a better community.

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Info + graphics. Uhm, really?

Posted by on the 23rd of February 2012 | Comments

Infographics are popular at the moment, particularly as a marketing tool, but there is potential for misuse. Infographics have the potential to excite an audience with its creative and visual way of presenting information, but it also has the power to injure the brand if the information is incorrect or visualised poorly.

So what exactly is an infographic? Put simply, infographics are a visual representation of information (data, knowledge, stats) represented in a creatively designed image or graphic.

Infographics can help the reader digest large amounts of information efficiently, enhancing the reader’s comprehension of the subject matter.


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BrandsEye improves accuracy of ORM

Posted by on the 22nd of February 2012 | Comments

Software provider harnesses the power of the crowd to tackle the industry’s holy grail: accurately gauging sentiment online.

BrandsEye, the world’s only crowdsourced online reputation management service, has introduced a powerful new technique to its online monitoring application. BrandsEye Crowd now combines the benefits of three powerful elements: the all-knowing wisdom of the crowd, managed through the minute attention to detail of computers, and focused by the strategic judgement of trained professionals.

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Google’s privacy changes

Posted by on the 22nd of February 2012 | Comments

As many of you may know, Google will be changing their privacy policy as of 1 March 2012. I have a feeling that most people won’t really pay much attention to this, let alone read it. As it turns out, it’s quite an important document that has a fairly large effect on our online presence. To make it a little bit less boring, and a lot shorter, I decided to create an infographic about what you can expect from these changes.

If you’d like more information on the new privacy policy, click here:

Privacy policy

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Upcoming changes on Facebook

Posted by on the 20th of February 2012 | Comments

Change is inevitable, it’s something that Facebook has navigated quite successfully over the eight years following its inception. Most of the changes have been consumer-based, aimed at the average Facebook user.

As of March 2012, Facebook will roll out some interesting changes to its Fan Pages, which will affect how everyday users engage with brands.

The two biggest changes are:

  1. Ads: Facebook has realised that ads and Fan Page growth does not result in quality engagement.
    Ads will now be called ‘Page Post Adverts’, which are posts on the wall of the Fan Page that are converted into ads. This is significant because
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Spotting the winner

Posted by on the 17th of February 2012 | Comments

Cerebra is an established communication agency specialising in both PR and Social Media. Cerebra’s assets and resources, like many other businesses, is its people, and Cerebra sure knows how to pick them. We pride ourselves on the talent within this company, and our proud “fathers” – Mike and Craig – constantly promote their “children”.

So how do you hire the right people for your business? Is there a formula? Maybe, but it takes years of experience to identify “the one”. Also knowing exactly what you want (and don’t want) helps immensely. Here’s a bit of inside info and know-how on “spotting the winner”.

Culture fit


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Social Media CRM

Posted by on the 16th of February 2012 | Comments

I touted Social Customer Relationship Marketing (CRM) as one of the key trends in social media in South Africa for 2012, and I think it needs some explaining.

What is it?

Social CRM is the process of linking customer profiles (back-end data) with customers’ social profiles (front-end data), providing a 360 degree view of the customer when engaging.

Why is it important?

Social CRM has seen huge growth in the more established social markets overseas due to the rich data that social brings to the table. But there are some key reasons why it’s important for those companies who engage in social media.

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