The impact of POPI on social media in South Africa

Published 28th of March 2014 ,

Please enter your details below to download your free resource

Once you have completed the form, you will receive an email containing the download link.
(* indicates required fields)




The Protection of Personal Information Act (POPI) is here, and it has an impact on how you run your social media activities. New bills and acts are normally left for the lawyers to worry about, but POPI has a direct impact on how businesses operate on social media which means marketers need to take note.

Whether you have contracted an agency or manage your social media in-house, you need to know how to acquire, handle and dispose of personal information that is being shared by your customers across the various social media platforms. The consequences of mishandling information on social media can be serious.

Cerebra has partnered with Consilium Legal Services to produce a paper that addresses these four components:
1. The who, what and why
2. The detail within POPI
3. The effect on social media
4. Practical steps to compliance