Whose Tweet is it anyway?

Published 28th of March 2014 ,

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If an employee has used an organisation’s resources to build their personal brand does the organisation have any claim over the employees personal brand?

As employees become more and more aware of the value of cultivating large online followings and the value of developing a recognisable personal brand, organisations are finding themselves caught between traditional, industrial age corporate practices and the groundswell of information age trends.

Organisations need to manage the risks and magnify the opportunities that come with their employees having high profile personal brands. ‘Whose Tweet is it anyway?’ aims to help organisations to have a clear understanding of what personal brands can mean to their overarching corporate brand as well as have contracts or guidelines put in place to govern the issue.