Social Media for Marketing Course – November 2017

R5,800.00

Social Media for Marketing is a world-class, comprehensive four-part program built on over ten years of experience helping over 200 leading brands navigate the challenges and opportunities of the social era of business. Cerebra is a SETA accredited training provider and a proud member of Wunderman South Africa.

Delegates will gain an in-depth understanding of the platforms and principles underpinning social media, their relevance for brands, and practical tools for defining social identity, delivering on business objectives, building content strategies and plans, publishing and promotion schedules, and community management dynamics.

WHO SHOULD ATTEND THIS COURSE?

Marketing and branding executives, communication specialists, agency executives, strategists and planners, and business leaders.

R5 800 (excl. VAT) covers the full cost of the four-week course, including all learning materials.

 

DETAILED COURSE OUTLINE

INTRO TO SOCIAL BUSINESS, PRINCIPLES AND SOCIAL MEDIA PLATFORMS

In the first week, we look at the remarkable growth of social media over the past decade, specifically assessing its impact on the relationship between brands, consumers and employees. We will then take a close look at the principles of social media marketing and the various social platforms available to marketers.

SOCIAL BUSINESS TRANSFORMATION

In Week 2, we cover the process of turning a brand into a social business. This includes a detailed guide to the gap analysis, resourcing process, strategy development, reporting and so on.
  

THE ENGAGEMENT FRAMEWORK

In the third week, we take a deep dive into social media content. We will cover brand identity, setting objectives, developing content pillars and executing and optimising an effective communication strategy.

PROMOTION

In the final week, we will turn our focus to the opportunities created by paid media and influencers on social media. While no one is expected to become a media specialist in three hours, we’ll empower learners with a practical knowledge of the capabilities, limitations and implications of paid media and influencer marketing.

WHO IS CEREBRA?

Cerebra is Africa’s preeminent social business authority. We help build social businesses from the inside out by narrowing the gap between what our clients promise in social media and deliver in reality. We are a proud member of the Wunderman group of companies, and a Services SETA-Accredited training provider.

CONTACT US

academy@cerebra.co.za

+27 11 465 5709

MORE DETAILS

1 – 22 November (Wednesday evenings x 4)

6pm – 9pm

Cerebra, First Floor Wunderman House, 7 Federal Avenue, Sandhurst

Click here to view the Map

View PDF.

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