Posts tagged as brand communications

PR at the dinner party

Posted by on the 6th of October 2016 | Comments

Being in the PR and Communications profession, I have seen the function of PR in corporate get tossed into campaigns at the eleventh hour. Almost like hiring a replacement Santa Claus last minute, PR is expected to perform impossible miracles on the spot for all to see. Sometimes, those miracles are possible once-off, but not […]

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Calculating the cost of an employee social media crisis

Craig Rodney Posted by on the 17th of August 2016 | Comments

With the majority of corporate employees actively using social media, it’s simply a matter of when one of their actions will create a social media crisis for their employer, not if. Instead of waiting to see what happens, corporates need to invest in employee education and, in order to justify the investment, they need to […]

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