Posts tagged as Cerebra

Case Study: Vodacom’s Summer Campaign

Anna-Belle Mulder Posted by on the 11th of March 2014 | Comments

South Africans are known for their generosity, which for three months every year reached its peak during the summer holidays.

In 2013 Vodacom wanted to join in on the spirit of gifting and asked Cerebra to help them do it. The ‘Give a Gift, Give a Happy’ campaign allowed all Vodacom customers to send a gift to anybody they cared about, regardless of what network that person was on, using a simple SMS mechanic.

Cerebra was tasked with four main objectives for the campaign, namely:
-To drive awareness
-To spark word of mouth
-To create positive sentiment around the Vodacom brand
-To educate users about the SMS mechanic

Tags: , , , , , ,

Read more

#CerebraTakeover

Anna-Belle Mulder Posted by on the 10th of January 2014 | Comments

Being told you are going on a family holiday when you’re not part of the family can be a pretty daunting thing.

I’ve been at Cerebra for just under three months now, long enough to be in on the jokes…most of them at least. Long enough to greet people by their nicknames, or even make new ones up. Long enough to feel comfortable enough to burst into song at any given moment, knowing that most people wouldn’t even raise an eyebrow or openly ridicule me.

Tags: , , , , , , , , , , , , , ,

Read more

WPP acquires a majority stake in Cerebra

Cerebra Posted by on the 27th of November 2013 | Comments

Cerebra is proud to announce the sale of a majority stake in the business to leading global communications services company, WPP. The deal positions Cerebra perfectly to take advantage of the growing social media and social business opportunity within South Africa and across the continent.

Founded in 2006 headquartered in Johannesburg, and employing around 35 people, Cerebra
Is best known for building, engaging and activating brand communities for clients including Vodacom, Nedbank, Hollard, Absa, and Autopage.

Tags: , , , , , , ,

Read more

The story behind the Brand Convection Model

Reece Jacobsen Posted by on the 7th of November 2013 | Comments

That awkward moment when you ask your boss what your job actually is.

That’s actually how it all started, a conversation between Craig Rodney and myself about what my job entails, after nearly four years as a Community Manager. When he asked what I meant, I simply stated, “Is my job to make the community care about the brand, or to make the brand care about the community?”

It was a tough question; we hadn’t considered that it could be both.

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Read more

New Client Announcement

Cerebra Posted by on the 22nd of August 2012 | Comments

Cerebra is excited to announce that Woolworths will be joining the team from September 2012. Although Woolworths currently handle their social media in-house, and host very successful Facebook and Twitter pages, they saw the need to expand on that communication and talk to the community on an individual level. With that objective in mind, they called on Cerebra to assist them in developing an influencer engagement program. Cerebra will also be facilitating a qualitative reporting system using Online Reputation Management.

Welcome to the Cerebra community Woolworths!

Tags: , , ,

Read more

5 Things We Learned Building Cerebra’s Offices

Mike Stopforth Posted by on the 13th of August 2012 | Comments

It’s been 18 months since we moved Cerebra into new offices in Design Quarter. We’re quite proud of our spot – our clients love coming to see us and our staff love the fact that we’re accessible and in the middle of a shopping centre that offers multiple lunch options! 18 months is about enough time to figure out what we did right and what we did wrong, and seeing as we’re applying those lessons to the current expansion of our awesome work space, I thought I’d share our learnings with you too.

Tags: , ,

Read more

Cerebra launches inaugural Social Business Summit

Cerebra Posted by on the 9th of July 2012 | Comments

The social web has fundamentally changed how ordinary people connect, communicate and collaborate with each other, both beyond and behind the corporate firewall. In an effort to introduce South African business to the intricacies and challenges of social business, Cerebra are excited to announce the first Social Business Summit.

Cerebra CEO, Mike Stopforth says, “Social media has not just changed the face of marketing, but challenged the very construct of business. ‘Corporate firewalls are keeping smart employees in, and smart markets out.’ Talent attraction and retention, culture shifts, collaboration and information dissemination need a new approach.”

Tags: , , , , , ,

Read more