Posts tagged as content strategy

Transparency and Authenticity Means Everything.

Posted by on the 9th of November 2018 | Comments

If your brand is on social media, but you don’t act with authenticity and transparency, you have no business being there at all. The good news is that if you find yourself in this position, there is hope. According to Frontify, “87% of global consumers feel that brands should act with integrity all the time […]

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Strategy is a mindset, not a job

Michael Oelschig Posted by on the 4th of May 2016 | Comments

There’s a well-known quote, attributed to both Benjamin Franklin and a Chinese proverb, albeit with a slight variation between the two, that says, “Tell me and I will forget, show me and I may remember, involve me and I will understand”. If you ask any strategist what their biggest work-related gripe is, I am certain […]

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The Editorial Board: Just plug it in

Cerebra Posted by on the 25th of April 2016 | Comments

Cerebra has been creating content for social media audiences for 10 years, and while a lot has changed in the social media world in that time, what hasn’t changed is the need for a firm set of rules for creating rich, well-planned, and relevant content. The over-arching element to content creation, which we have developed […]

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The “Booty Call” content strategy

Posted by on the 31st of March 2016 | Comments

Imagine you’re in a crowded mall and the last person you want to run into is in front of your face – eager and ready to dive into an over-energetic conversation. Not to enquire about how you’re keeping up, but centres it completely around themselves. Some brands tend to behave this way online – always […]

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