Posts tagged as Content Marketing

Key Takeaways from the #ThinkContent Summit

Posted by on the 28th of June 2016 | Comments

I’ve spent a lot of time grappling with the fundamentals of copywriting – what the best practise is, how we can connect better with our audience – and it’s an exceptionally difficult problem in this young fast-changing digital space. NewsCred’s annual #ThinkContent Summit helped me discover some of the answers to my burning questions. The […]

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Career Focus: Content Marketing

Cerebra Posted by on the 9th of March 2016 | Comments

Our third instalment of the Cerebra Career Focus blog series (see Community Management & Design) takes aim at content marketing experts. The official title ‘content marketing manager’ is fairly rare throughout the industry, but is quickly becoming an increasingly important one to recognise. Put simply, content marketing is really nothing new – we’ve all been creating content […]

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The fun side of creativity

Posted by on the 18th of February 2016 | Comments

As any content creator will tell you, it can often be tricky to balance  between producing fun punchy content while playing within the parameters of brand guidelines. We so often want to propose big fun ideas, but can be weighed down by the red tape of brand CI. So this month, I’m taking a look at great […]

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The story behind the Brand Convection Model

Reece Jacobsen Posted by on the 7th of November 2013 | Comments

That awkward moment when you ask your boss what your job actually is.

That’s actually how it all started, a conversation between Craig Rodney and myself about what my job entails, after nearly four years as a Community Manager. When he asked what I meant, I simply stated, “Is my job to make the community care about the brand, or to make the brand care about the community?”

It was a tough question; we hadn’t considered that it could be both.

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