Posts tagged as Mobile

Now trending: from ‘A’ to Zine

Michelle Steenberg Posted by on the 13th of October 2015 | Comments

From social media magazines, to outsourced opinion apps, there is no doubt that the social media landscape is changing and that brands and consumers need to evolve with it. Let’s take a peek at some recent trends within the social space. We’ll see brands being brave and trying new things on Instagram and apps letting consumers […]

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#CerebraTakeover

Anna-Belle Mulder Posted by on the 10th of January 2014 | Comments

Being told you are going on a family holiday when you’re not part of the family can be a pretty daunting thing.

I’ve been at Cerebra for just under three months now, long enough to be in on the jokes…most of them at least. Long enough to greet people by their nicknames, or even make new ones up. Long enough to feel comfortable enough to burst into song at any given moment, knowing that most people wouldn’t even raise an eyebrow or openly ridicule me.

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Same same but different – the importance of tracking your competitors on Social Media

Keenan Harduth Posted by on the 19th of November 2013 | Comments

As the digital space evolves and more and more businesses are competing for limited space on Social Media platforms, tracking your competitors is more important than ever. Not only can competitor analysis in the digital realm help form benchmarks to better your own digital strategy but it will also offer insights that traditional market analysis can’t.

Many businesses feel that it is important to make their own mark in their fields of expertise regardless of what competitors are doing. The general sentiment amongst brands seems to be that that looking to other brands to help form best practices or benchmarks is counterintuitive; Social Media does however propose a unique case.

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The story behind the Brand Convection Model

Reece Jacobsen Posted by on the 7th of November 2013 | Comments

That awkward moment when you ask your boss what your job actually is.

That’s actually how it all started, a conversation between Craig Rodney and myself about what my job entails, after nearly four years as a Community Manager. When he asked what I meant, I simply stated, “Is my job to make the community care about the brand, or to make the brand care about the community?”

It was a tough question; we hadn’t considered that it could be both.

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The 2013 Cerebra Social Business Africa Report

Cerebra Posted by on the 12th of August 2013 | Comments

New research report by Cerebra, examines the social media and social business practices of Africa’s top 200 companies.

When ranking brand social engagement in Africa, telecoms companies lead the way, occupying four of the top five positions. In no particular order, they are: Safaricom (@Safaricomltd), MTN Nigeria (@MTNNg), Mobinil (@Mobinil), Maroc Telecom (@Maroc_Telecom). This according to the 2013 Cerebra Social Business Africa Report, a comprehensive study of the internal collaboration and external social engagement of Africa’s top 200 companies, powered by Fuseware.

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Instagram is moving (literally)

Posted by on the 21st of June 2013 | Comments

If you download the update you’ll see that you can now choose between photo or video and then (as per normal photo usage) choose filters before you publish.

On face value, from a product development point of view, it makes sense that one of the fastest growing photo editing and sharing social networks would expand their offering.

However…..

I think that Instagram was one of the first apps I downloaded when I upgraded to an iPhone (it’s been around since Oct 2010.) I’m a visual person with a very short attention span so being able to see ‘slice of life’ pics from all over the world was appealing – still is. It’s a true mobile photo sharing and editing app that just works, and stuff looks amazing, what’s not to love?

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Vodacom recognised as Africa’s top social brand

Cerebra Posted by on the 29th of May 2013 | Comments

Mobile communications company Vodacom is the only African brand to have its social media platforms, run by integrated strategic communication agency Cerebra, recognised by the 2013 Social Brands 100 report.

Read more here

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SEO and the Filter Bubble

Posted by on the 7th of May 2013 | Comments

A significant pillar of search engine optimisation [SEO] has always been relevance. Delving deeper into present-day search algorithms however, has revealed a development that surely challenges the SEO principles we’re all accustomed to.

Consider this: invisible search engine filters ensure that you and I receive tailored, and therefore, very different SERPs when we individually do a Google search on the topic of, for example, the Gupta family (see the screenshot below for my results; share yours with me).

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Facebook To Charge For Private Messaging?

Posted by on the 26th of March 2013 | Comments

This morning the office was abuzz with talk of Facebook’s latest change – seems the company has rolled out preliminary testing on their messaging service. Basically, should you wish to send a private message to someone who is not a connection, Facebook will charge you anywhere from $1 (approx. R9,46) to deliver your message. If you don’t pay, your message will be sent to that recipients spam folder.

ddf

I tried to test this today by sending a message to a colleague who is not a friend on Facebook, and my message went through just fine. So although this testing phase has been rolled out in South Africa, it’s clearly only to a percentage of the South African users, for now.

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SXSW: Behaviour on the Internet

Posted by on the 18th of March 2013 | Comments

The majority of all the sessions I attended had one key point – explaining how humans behave on the web, and how we can take “advantage” of that behavior.

Sounds easy, but it seems most of us, as much as we use the web, take little notice of the finer human nuances to how people share, gather, read and talk. In a talk about cyber bullying with the creators of itgetsbetter.org, they highlighted the fact that in certain communities people enjoy being anonymous. This simple human truth – that we all have secrets and don’t necessarily share everything with everyone – is why many LGBT forums exist, allowing people to come together in a closed community and talk about their challenges or fears. Community, even in anonymity, is strong.

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SXSW: A brief overview

Keenan Harduth Posted by on the 13th of March 2013 | Comments

Anyone who knows anything about SXSW knows that it is a frenzied week of interactive conferences, film and music. This year it is even bigger as its the 20th anniversary of the event, which means there are over 5000 events in the city of Austin.

Born in 1987 as a music festival only, the organisers added the film festival and interactive conference in 1994. Johnny Cash was the keynote speaker in 1987 and in 2013 the main keynote was Elon Musk.

This is a clear indication of how the super conference has evolved over the years from music dominating the scene up to 2009/2010 to the switch to interactive becoming the biggest pull for people. The numbers speak for themselves, as you can see in the table below.

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SXSW: Lessons from the Shanzhai – how we can innovate better

Posted by on the 11th of March 2013 | Comments

Lyn Jeffery from the Institute Of The Future has drawn fascinating correlations between the counterfeit goods industry in China and how their approach can help western businesses innovate faster. Their most lucrative market at the moment is technology, where the counterfeit mobile phone market is said to be worth $15billion, and the Shanzhai produce all of these handsets.

The Shanzhai (A collective network of counterfeit goods manufacturers in China) get products to market faster, in bigger volume and cheaper than anyone else, but how do they do it?

The Shanzhai work in highly effective agile networks, and there are five rules they apply to innovation:

1. Never build anything from scratch

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