Posts tagged as Online Media

#TeamCerebra – Learnings from Design Indaba 2014

Anna-Belle Mulder Posted by on the 4th of March 2014 | Comments

Every year thousands of creatives from all over the world travel to Design Indaba. From inspiring talks at the Conference to beautiful South African designs at the Expo, Design Indaba really is one of a kind. This year a few members of #TeamCerebra were lucky enough to join the scores of designers, business owners, writers, architects, creative directors, photographers and everyone in-between, as the world’s eyes turned to the Mother City.

Each experience was so unique we’ve decided to give you a snippet from each Cerebran that attended the event.

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THE 5 PR BRICKS – What they are and how they relate to social

Simone Carter Posted by on the 5th of December 2013 | Comments

Over the past few years, press conferences have become Twitter chats, reporters have become bloggers, news clips have become news links, press kits have become content, and user feedback has become a social media conversation. However, no matter how much technology changes (and will continue to change) the way that we communicate, the basic principles of media communication remain the same.

Developed by Cerebra’s Managing Director, Craig Rodney, the 5 PR bricks are the fundamental pillars for becoming the ultimate PR consultant and knowing where to add value so that clients keep coming back for more. Of course, it’s not as easy as just knowing what they are; it’s up to you to follow through with each one of them.

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The story behind the Brand Convection Model

Reece Jacobsen Posted by on the 7th of November 2013 | Comments

That awkward moment when you ask your boss what your job actually is.

That’s actually how it all started, a conversation between Craig Rodney and myself about what my job entails, after nearly four years as a Community Manager. When he asked what I meant, I simply stated, “Is my job to make the community care about the brand, or to make the brand care about the community?”

It was a tough question; we hadn’t considered that it could be both.

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Tapping Into Your Brand’s Information Mainline – The Enterprise Technology Show 2013

Keenan Harduth Posted by on the 3rd of November 2013 | Comments

Cerebra was fortunate enough to be involved in last year’s Internet Show as an exhibitor and with a speaking spot. This year, I returned on behalf of Cerebra to what has evolved into The Enterprise Technology Show. Made up of the Internet Show, Loyalty World, The Marketing Technology Show, Big Data World Africa and The Mobile Show Africa 2014, the two-day show, exhibition and conference comprised of a completely free conference and an all-new VIP event, which included keynote speakers and focused, breakaway roundtable discussions.

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Developing personality and tone on social is vital: here’s how to do it

Cerebra Posted by on the 20th of October 2013 | Comments

Social media has brought along with it a chance for brands as a whole to interact with their customers in a way they were never able to. The main difference is that we’re now behind digital code, which for the most part, doesn’t hold personality as well as the corporate communications spokesperson or CEO.

Not only are brands grappling to define and refine their online personality, they also have to ensure consistency across all channels. Accurately defining your ‘social personality’ is incredibly important.

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Social media VS Social Business

Posted by on the 13th of August 2013 | Comments

Boardrooms, marketing meetings, and agencies around the world are abuzz with the words ‘Social Media’, however, “Social Business” is still a relatively new term that needs some clarifying.

Let’s start with the definitions:

Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

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The 2013 Cerebra Social Business Africa Report

Cerebra Posted by on the 12th of August 2013 | Comments

New research report by Cerebra, examines the social media and social business practices of Africa’s top 200 companies.

When ranking brand social engagement in Africa, telecoms companies lead the way, occupying four of the top five positions. In no particular order, they are: Safaricom (@Safaricomltd), MTN Nigeria (@MTNNg), Mobinil (@Mobinil), Maroc Telecom (@Maroc_Telecom). This according to the 2013 Cerebra Social Business Africa Report, a comprehensive study of the internal collaboration and external social engagement of Africa’s top 200 companies, powered by Fuseware.

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Social Business Africa 2013

Cerebra Posted by on the 3rd of July 2013 | Comments

Following the success of the inaugural Social Business Summit last year, sponsors Cerebra and WyseTalk have confirmed that Dion Hinchcliffe, Chief Strategy Officer of Dachis Group, will be the keynote speaker at this year’s Social Business Africa conference.

Social Business Africa empowers business decision makers with insights and practical tools to transform their organisations from the inside out, and capitalise on the disruptive nature of social customers, employees, and technologies.

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Instagram is moving (literally)

Posted by on the 21st of June 2013 | Comments

If you download the update you’ll see that you can now choose between photo or video and then (as per normal photo usage) choose filters before you publish.

On face value, from a product development point of view, it makes sense that one of the fastest growing photo editing and sharing social networks would expand their offering.

However…..

I think that Instagram was one of the first apps I downloaded when I upgraded to an iPhone (it’s been around since Oct 2010.) I’m a visual person with a very short attention span so being able to see ‘slice of life’ pics from all over the world was appealing – still is. It’s a true mobile photo sharing and editing app that just works, and stuff looks amazing, what’s not to love?

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Vodacom recognised as Africa’s top social brand

Cerebra Posted by on the 29th of May 2013 | Comments

Mobile communications company Vodacom is the only African brand to have its social media platforms, run by integrated strategic communication agency Cerebra, recognised by the 2013 Social Brands 100 report.

Read more here

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SXSW: Behaviour on the Internet

Posted by on the 18th of March 2013 | Comments

The majority of all the sessions I attended had one key point – explaining how humans behave on the web, and how we can take “advantage” of that behavior.

Sounds easy, but it seems most of us, as much as we use the web, take little notice of the finer human nuances to how people share, gather, read and talk. In a talk about cyber bullying with the creators of itgetsbetter.org, they highlighted the fact that in certain communities people enjoy being anonymous. This simple human truth – that we all have secrets and don’t necessarily share everything with everyone – is why many LGBT forums exist, allowing people to come together in a closed community and talk about their challenges or fears. Community, even in anonymity, is strong.

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SXSW: A brief overview

Keenan Harduth Posted by on the 13th of March 2013 | Comments

Anyone who knows anything about SXSW knows that it is a frenzied week of interactive conferences, film and music. This year it is even bigger as its the 20th anniversary of the event, which means there are over 5000 events in the city of Austin.

Born in 1987 as a music festival only, the organisers added the film festival and interactive conference in 1994. Johnny Cash was the keynote speaker in 1987 and in 2013 the main keynote was Elon Musk.

This is a clear indication of how the super conference has evolved over the years from music dominating the scene up to 2009/2010 to the switch to interactive becoming the biggest pull for people. The numbers speak for themselves, as you can see in the table below.

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