Posts tagged as ORM

#TeamCerebra – Learnings from Design Indaba 2014

Anna-Belle Mulder Posted by on the 4th of March 2014 | Comments

Every year thousands of creatives from all over the world travel to Design Indaba. From inspiring talks at the Conference to beautiful South African designs at the Expo, Design Indaba really is one of a kind. This year a few members of #TeamCerebra were lucky enough to join the scores of designers, business owners, writers, architects, creative directors, photographers and everyone in-between, as the world’s eyes turned to the Mother City.

Each experience was so unique we’ve decided to give you a snippet from each Cerebran that attended the event.

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Anna-Belle Mulder Posted by on the 10th of January 2014 | Comments

Being told you are going on a family holiday when you’re not part of the family can be a pretty daunting thing.

I’ve been at Cerebra for just under three months now, long enough to be in on the jokes…most of them at least. Long enough to greet people by their nicknames, or even make new ones up. Long enough to feel comfortable enough to burst into song at any given moment, knowing that most people wouldn’t even raise an eyebrow or openly ridicule me.

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Same same but different – the importance of tracking your competitors on Social Media

Keenan Harduth Posted by on the 19th of November 2013 | Comments

As the digital space evolves and more and more businesses are competing for limited space on Social Media platforms, tracking your competitors is more important than ever. Not only can competitor analysis in the digital realm help form benchmarks to better your own digital strategy but it will also offer insights that traditional market analysis can’t.

Many businesses feel that it is important to make their own mark in their fields of expertise regardless of what competitors are doing. The general sentiment amongst brands seems to be that that looking to other brands to help form best practices or benchmarks is counterintuitive; Social Media does however propose a unique case.

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The story behind the Brand Convection Model

Reece Jacobsen Posted by on the 7th of November 2013 | Comments

That awkward moment when you ask your boss what your job actually is.

That’s actually how it all started, a conversation between Craig Rodney and myself about what my job entails, after nearly four years as a Community Manager. When he asked what I meant, I simply stated, “Is my job to make the community care about the brand, or to make the brand care about the community?”

It was a tough question; we hadn’t considered that it could be both.

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Tapping Into Your Brand’s Information Mainline – The Enterprise Technology Show 2013

Keenan Harduth Posted by on the 3rd of November 2013 | Comments

Cerebra was fortunate enough to be involved in last year’s Internet Show as an exhibitor and with a speaking spot. This year, I returned on behalf of Cerebra to what has evolved into The Enterprise Technology Show. Made up of the Internet Show, Loyalty World, The Marketing Technology Show, Big Data World Africa and The Mobile Show Africa 2014, the two-day show, exhibition and conference comprised of a completely free conference and an all-new VIP event, which included keynote speakers and focused, breakaway roundtable discussions.

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Developing personality and tone on social is vital: here’s how to do it

Cerebra Posted by on the 20th of October 2013 | Comments

Social media has brought along with it a chance for brands as a whole to interact with their customers in a way they were never able to. The main difference is that we’re now behind digital code, which for the most part, doesn’t hold personality as well as the corporate communications spokesperson or CEO.

Not only are brands grappling to define and refine their online personality, they also have to ensure consistency across all channels. Accurately defining your ‘social personality’ is incredibly important.

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Cerebra Posted by on the 26th of February 2013 | Comments


Download the full pdf here

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Demystifying Online Reputation Management

Posted by on the 19th of November 2012 | Comments

A Q&A between Keenan Harduth (Head of ORM) and John Beale (Head of Strategy)

######1. What exactly does ORM stand for?######

* Online Reputation Management

######2. That’s nice, but what does it mean and what does it actually do?######

* The ORM process lets you listen to the thousands of conversations happening online, measure sentiment – which affects reputation and lets you take a look at the people who mention your brand. It’s like stalking on steroids. And with pie charts.
* It let’s you know what your brand looks like online, and what you can do to change or maintain that.

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Client Custodians | Understanding ORM

Posted by on the 1st of November 2012 | Comments

Earlier in the year, we introduced you to the concept of Online Reputation Management [ORM], what it’s not and how we do it here at Cerebra. You also learnt that leading ORM tools now incorporate crowdsourcing in their study of brand sentiment; generating results far more relevant and accurate than the industry’s standard. ORM is certainly an ever-evolving concept and tool.

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Should old school researchers be using new school techniques?

Gwen Shipalana Posted by on the 29th of October 2012 | Comments

When I mention the word ‘research’ you would be forgiven for yawning, as yes, traditional research with qualitative and quantitative methods can be laborious and overly time consuming. While I am not trying to dispute the amazing insight and results that can be yielded through investing resources into research, I do wonder if traditional researches are capatilising on modern online research tools.

These new school techniques and methods that I am taking about refer to that of Online Reputation Management, or ORM as it is commonly known. ORM tools afford the user the ability to track online mentions of just about anything, including their brand, competitors, people and events.

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BrandsEye improves accuracy of ORM

Posted by on the 22nd of February 2012 | Comments

Software provider harnesses the power of the crowd to tackle the industry’s holy grail: accurately gauging sentiment online.

BrandsEye, the world’s only crowdsourced online reputation management service, has introduced a powerful new technique to its online monitoring application. BrandsEye Crowd now combines the benefits of three powerful elements: the all-knowing wisdom of the crowd, managed through the minute attention to detail of computers, and focused by the strategic judgement of trained professionals.

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What is Online Brand Management (OBM)?

Posted by on the 14th of February 2012 | Comments

Perhaps the best way to explain OBM is to tell you what it is not:

  1. It is not Search Engine Optimisation (SEO) or the manipulation thereof,
  2. It is not content and community management,
  3. Lastly, it is most certainly not there to suppress negative mentions or to delete / hide the visibility of these mentions.


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