Posts tagged as PR

Spur Sees Flames

Posted by on the 22nd of March 2017 | Comments

Human Rights Day this year saw South African social media erupt with conversation about yet another disturbing video. Cellphone footage captured an aggressive argument between a man and a woman at a Spur Steak Ranch in The Glen, Johannesburg, on 19 March. The restaurant chain reacted quickly with a press release condemning the altercation, but the news […]

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Press Releases: The Ugly Duckling of PR Tools

Posted by on the 23rd of January 2017 | Comments

I’ve written my fair share of press releases and media alerts in my PR career. What I consider to be common sense and best practice may not be so for everyone, but the number of shocking press releases I’ve seen from brands is enough to make me cringe. Press releases have morphed into an ugly […]

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PR at the dinner party

Posted by on the 6th of October 2016 | Comments

Being in the PR and Communications profession, I have seen the function of PR in corporate get tossed into campaigns at the eleventh hour. Almost like hiring a replacement Santa Claus last minute, PR is expected to perform impossible miracles on the spot for all to see. Sometimes, those miracles are possible once-off, but not […]

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#TeamCerebra – Learnings from Design Indaba 2014

Anna-Belle Mulder Posted by on the 4th of March 2014 | Comments

Every year thousands of creatives from all over the world travel to Design Indaba. From inspiring talks at the Conference to beautiful South African designs at the Expo, Design Indaba really is one of a kind. This year a few members of #TeamCerebra were lucky enough to join the scores of designers, business owners, writers, architects, creative directors, photographers and everyone in-between, as the world’s eyes turned to the Mother City.

Each experience was so unique we’ve decided to give you a snippet from each Cerebran that attended the event.

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Why you should care about POPI

Craig Rodney Posted by on the 11th of February 2014 | Comments

The Protection of Personal Information Act (POPI) is here, and it has an impact on how you run your social media activities. New bills and acts are normally left for the lawyers to worry about, but POPI has a direct impact on how businesses operate on social media which means marketers need to take note.

Whether you have contracted an agency or manage your social media in-house, you need to know how to acquire, handle and dispose of personal information that is being shared by your customers across the various social media platforms. The consequences of mishandling information on social media can be serious.

Cerebra has partnered with Consilium Legal Services to produce a paper that addresses these four components:
1. The who, what and why
2. The detail within POPI

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THE 5 PR BRICKS – What they are and how they relate to social

Simone Carter Posted by on the 5th of December 2013 | Comments

Over the past few years, press conferences have become Twitter chats, reporters have become bloggers, news clips have become news links, press kits have become content, and user feedback has become a social media conversation. However, no matter how much technology changes (and will continue to change) the way that we communicate, the basic principles of media communication remain the same.

Developed by Cerebra’s Managing Director, Craig Rodney, the 5 PR bricks are the fundamental pillars for becoming the ultimate PR consultant and knowing where to add value so that clients keep coming back for more. Of course, it’s not as easy as just knowing what they are; it’s up to you to follow through with each one of them.

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WPP acquires a majority stake in Cerebra

Cerebra Posted by on the 27th of November 2013 | Comments

Cerebra is proud to announce the sale of a majority stake in the business to leading global communications services company, WPP. The deal positions Cerebra perfectly to take advantage of the growing social media and social business opportunity within South Africa and across the continent.

Founded in 2006 headquartered in Johannesburg, and employing around 35 people, Cerebra
Is best known for building, engaging and activating brand communities for clients including Vodacom, Nedbank, Hollard, Absa, and Autopage.

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The story behind the Brand Convection Model

Reece Jacobsen Posted by on the 7th of November 2013 | Comments

That awkward moment when you ask your boss what your job actually is.

That’s actually how it all started, a conversation between Craig Rodney and myself about what my job entails, after nearly four years as a Community Manager. When he asked what I meant, I simply stated, “Is my job to make the community care about the brand, or to make the brand care about the community?”

It was a tough question; we hadn’t considered that it could be both.

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Developing personality and tone on social is vital: here’s how to do it

Cerebra Posted by on the 20th of October 2013 | Comments

Social media has brought along with it a chance for brands as a whole to interact with their customers in a way they were never able to. The main difference is that we’re now behind digital code, which for the most part, doesn’t hold personality as well as the corporate communications spokesperson or CEO.

Not only are brands grappling to define and refine their online personality, they also have to ensure consistency across all channels. Accurately defining your ‘social personality’ is incredibly important.

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Vodacom recognised as Africa’s top social brand

Cerebra Posted by on the 29th of May 2013 | Comments

Mobile communications company Vodacom is the only African brand to have its social media platforms, run by integrated strategic communication agency Cerebra, recognised by the 2013 Social Brands 100 report.

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New Client Announcement

Cerebra Posted by on the 3rd of January 2013 | Comments

Inoxico

Cerebra is happy to announce that as of January 2013 they will be adding Inoxico to their list of PR clients. Inoxico is a registered credit bureau providing business intelligence solutions based on specialised commercial credit information. Inoxico’s services include the Association Matrix , a web-based application that allows you to track and audit company and individual associated relationships within your organisational ecosystem.

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How to use Social Media for your event

Ian Rodney Posted by on the 16th of October 2012 | Comments

It’s no surprise that your event attendees are using social media for everything from complaining about the coffee, to sharing sound bites from their favourite speakers and everything in-between. So why aren’t you?

The conversation is happening so why not participate, engage, develop relationships, build communities and not only facilitate, but drive the discussion?

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