Posts tagged as Social Media

The Doxx Files

Posted by on the 4th of December 2018 | Comments

Understanding the Psychology of Doxxing and how it has changed people’s lives forever. Doxxers: What motivates them? The broadcasting of private information with malicious intent can be summed up in one word, Doxxing. You’ve probably seen it happening on your timeline where leaked information has caused social media chaos, but are you aware of the […]

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What the Doxx?

Posted by on the 26th of November 2018 | Comments

The ultimate guide to what Doxxing is and why it’s the biggest trend on social media   Meet Clayton Smith*, a well-known businessman whose reputation was recently ruined and whose house has been spray-painted with slurs such as “Animal Killer”. The reason for all of this? Days before the attack on his house, his ex-business […]

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Like, so what?

Posted by on the 1st of November 2018 | Comments

If you follow social media news, you would have seen that it is rumoured that Twitter will be removing the Like button. The overall sentiment has been predominantly negative with most people voicing their disagreement about the decision. For most, ‘liking’ is a form of bookmarking posts as a ‘save for later’ function. Early 2018, […]

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YouTube Gets Social

Posted by on the 18th of October 2016 | Comments

Google recently launched the testing phase of the new YouTube Community tab. The intention of this feature is to make YouTube more like a traditional social network, allowing creators to share videos, text updates, photos and GIFs with their subscribers without having to leave the platform. In turn, this will encourage interaction between YouTubers and […]

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Top 5 employee risks on social media

Craig Rodney Posted by on the 23rd of August 2016 | Comments

You’ve probably read a few stories about someone who was fired for posting something online that they shouldn’t have. It happens almost every day now, from unsavoury comments to unauthorised photos, employees regularly commit offences online that land them and their employers in hot water. A social media policy isn’t enough to prevent these things […]

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Calculating the cost of an employee social media crisis

Craig Rodney Posted by on the 17th of August 2016 | Comments

With the majority of corporate employees actively using social media, it’s simply a matter of when one of their actions will create a social media crisis for their employer, not if. Instead of waiting to see what happens, corporates need to invest in employee education and, in order to justify the investment, they need to […]

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Career Focus: Client Service

Cerebra Posted by on the 10th of August 2016 | Comments

In months gone by, we’ve shined a light onto various roles within the agency environment, including Community Management, Graphic Design, Content Marketing and Creative Direction. This month we’re putting the spotlight on the role at the centre of it all – Client Service. There’s no arguing the integral role that Client Service people – including […]

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Trial by social media

Cerebra Posted by on the 27th of July 2016 | Comments

A recap of #27dinner, 25 July 2016 The latest edition of 27dinner took place at GIBS in Johannesburg on 25 July with a lively panel discussion on ‘trial by social media’ – the impact of employee social media activity to businesses and the workplace. The panel was made up of Livity Africa’s Zamandlovu Ndlovu, Mail […]

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Social Trend Watching: July Edition

Michael Oelschig Posted by on the 18th of July 2016 | Comments

Keep up with the latest trends in the world of social media brought to you by our Head of Advisory.

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Making the most of the full 140 characters

Posted by on the 24th of May 2016 | Comments

It’s always exciting when a social network makes a significant change to its platform and, given the latest news from Twitter, there’s a lot to be excited about. The social network famed for its strict character count is going to stop counting links and images in tweets, and user handles when replying. The news saw […]

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The “Booty Call” content strategy

Posted by on the 31st of March 2016 | Comments

Imagine you’re in a crowded mall and the last person you want to run into is in front of your face – eager and ready to dive into an over-energetic conversation. Not to enquire about how you’re keeping up, but centres it completely around themselves. Some brands tend to behave this way online – always […]

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The fun side of creativity

Posted by on the 18th of February 2016 | Comments

As any content creator will tell you, it can often be tricky to balance  between producing fun punchy content while playing within the parameters of brand guidelines. We so often want to propose big fun ideas, but can be weighed down by the red tape of brand CI. So this month, I’m taking a look at great […]

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