Posts tagged as Social Media

The fun side of creativity

Posted by on the 18th of February 2016 | Comments

As any content creator will tell you, it can often be tricky to balance  between producing fun punchy content while playing within the parameters of brand guidelines. We so often want to propose big fun ideas, but can be weighed down by the red tape of brand CI. So this month, I’m taking a look at great […]

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How Beyoncé won the Super Bowl

Posted by on the 9th of February 2016 | Comments

Beyoncé is no stranger to the Super Bowl Halftime show, having headlined it in 2013. This year, she was called on to support headliners Coldplay, alongside musician Bruno Mars. However, her performance, which came in at just under three minutes, overshadowed her co-stars, and, some would argue, the entire football match. While the Super Bowl […]

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Don’t worry, be appy

Posted by on the 2nd of February 2016 | Comments

 Apps are a necessary part of our daily lives. As Jay Baer, author of Youtility, says: “Mobile is how we are spending our time, and we are ALREADY spending 80% of that mobile time in apps. I believe this demonstrates that consumers indeed want the simplicity and focus that apps provide, rather than the variety […]

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The 8 social incentives

Cerebra Posted by on the 19th of January 2016 | Comments

Our latest free eBook details 8 social media incentives that can be used by brands to drive community behaviour using social engagement. While some will be obvious, many are overlooked because they’re not as easy to implement as, “just offer a discount.” Offering a discount is, of course, one of the incentives, but it’s so […]

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Case Study: Vodacom Community Management

Cerebra Posted by on the 15th of January 2016 | Comments

At Cerebra, we’re celebrating our incredible community managers for the entire month of January, culminating with the internationally celebrated Community Manager Appreciation Day (#CMAD) on the 25th. Our largest and busiest team of community managers work on the Vodacom account. #TeamRed has seen almost everything, and their experience is evident in the following facts: The team […]

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Using social media for good: A challenge to corporates

Posted by on the 14th of January 2016 | Comments

On social media, there’s a market for every kind of information. Some trivial drivel. Some incredibly loaded. If something happens, it will be spoken about. There’s no hiding. 2016 hasn’t started off too well, testament to some really dumb people who have used social as a soapbox for prime idiocy. Without excusing any of the […]

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Career Focus: Community Management

Cerebra Posted by on the 13th of January 2016 | Comments

In a world where our phones are constantly pinging with notifications, and we’re being bombarded every minute with marketing messages, how do companies win their customers’ hearts and minds online? By developing a solid online voice – a voice that is personable and engages with communities on social media. Enter the community manager, the people […]

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Community Manager Appreciation Month

Craig Rodney Posted by on the 11th of January 2016 | Comments

The 7th annual Community Manager Appreciation Day (#CMAD) is happening on 25 January. Community management is a proud part of what we do at Cerebra and, because our community managers are just incredible at what they do, we’re dedicating the entire month to appreciating them. Over the next few weeks, we’ll share loads of content […]

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You can avoid employee social disasters

Craig Rodney Posted by on the 8th of January 2016 | Comments

  We’re just a week into 2016 and employee social media utterances are already dominating the media and bringing their employers into disrepute. There is no more questioning it; companies urgently have to take responsibility and train their employees on effective social media use. In case you missed three of the big social media cases […]

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Now trending: from ‘A’ to Zine

Michelle Steenberg Posted by on the 13th of October 2015 | Comments

From social media magazines, to outsourced opinion apps, there is no doubt that the social media landscape is changing and that brands and consumers need to evolve with it. Let’s take a peek at some recent trends within the social space. We’ll see brands being brave and trying new things on Instagram and apps letting consumers […]

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Things that made me like the world a little more – August

Posted by on the 26th of August 2015 | Comments

Some ideas make me jealous. And although jealousy makes me selfish, there are some ideas that are so incredibly selfless that I’m prepared to set my feelings aside and just write about them. And then of course, there are ideas that are just heaps of fun. They make me laugh. Jealously. The 2015 Loeries produced […]

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Things that made me like the world a little more

Posted by on the 8th of July 2015 | Comments

Some cool stuff has been happening in the social/tech space this month. Things that not only make you think, “I wish I’d done that,” but also some rather clever ways to use content. From Google finally doing something in the travel space where you don’t need a billion dollars to participate, to bigger and better […]

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