Posts tagged as Social Media

Small update, big responsibility

Danielle De Souza Posted by on the 7th of July 2014 | Comments

We ask a lot of the social media updates we craft and post on a daily basis. We ask them to be short and concise while still being full of personality and charm. We ask them to communicate a thought, ask a question, drive an action and be shareable, all while oozing brand personality. If […]

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#TeamCerebra – Learnings from Design Indaba 2014

Anna-Belle Mulder Posted by on the 4th of March 2014 | Comments

Every year thousands of creatives from all over the world travel to Design Indaba. From inspiring talks at the Conference to beautiful South African designs at the Expo, Design Indaba really is one of a kind. This year a few members of #TeamCerebra were lucky enough to join the scores of designers, business owners, writers, architects, creative directors, photographers and everyone in-between, as the world’s eyes turned to the Mother City.

Each experience was so unique we’ve decided to give you a snippet from each Cerebran that attended the event.

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Why you should care about POPI

Craig Rodney Posted by on the 11th of February 2014 | Comments

The Protection of Personal Information Act (POPI) is here, and it has an impact on how you run your social media activities. New bills and acts are normally left for the lawyers to worry about, but POPI has a direct impact on how businesses operate on social media which means marketers need to take note.

Whether you have contracted an agency or manage your social media in-house, you need to know how to acquire, handle and dispose of personal information that is being shared by your customers across the various social media platforms. The consequences of mishandling information on social media can be serious.

Cerebra has partnered with Consilium Legal Services to produce a paper that addresses these four components:
1. The who, what and why
2. The detail within POPI

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#CerebraTakeover

Anna-Belle Mulder Posted by on the 10th of January 2014 | Comments

Being told you are going on a family holiday when you’re not part of the family can be a pretty daunting thing.

I’ve been at Cerebra for just under three months now, long enough to be in on the jokes…most of them at least. Long enough to greet people by their nicknames, or even make new ones up. Long enough to feel comfortable enough to burst into song at any given moment, knowing that most people wouldn’t even raise an eyebrow or openly ridicule me.

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Developing personality and tone on social is vital: here’s how to do it

Cerebra Posted by on the 20th of October 2013 | Comments

Social media has brought along with it a chance for brands as a whole to interact with their customers in a way they were never able to. The main difference is that we’re now behind digital code, which for the most part, doesn’t hold personality as well as the corporate communications spokesperson or CEO.

Not only are brands grappling to define and refine their online personality, they also have to ensure consistency across all channels. Accurately defining your ‘social personality’ is incredibly important.

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Social media VS Social Business

Posted by on the 13th of August 2013 | Comments

Boardrooms, marketing meetings, and agencies around the world are abuzz with the words ‘Social Media’, however, “Social Business” is still a relatively new term that needs some clarifying.

Let’s start with the definitions:

Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

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Social Business Africa 2013

Cerebra Posted by on the 3rd of July 2013 | Comments

Following the success of the inaugural Social Business Summit last year, sponsors Cerebra and WyseTalk have confirmed that Dion Hinchcliffe, Chief Strategy Officer of Dachis Group, will be the keynote speaker at this year’s Social Business Africa conference.

Social Business Africa empowers business decision makers with insights and practical tools to transform their organisations from the inside out, and capitalise on the disruptive nature of social customers, employees, and technologies.

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Vodacom recognised as Africa’s top social brand

Cerebra Posted by on the 29th of May 2013 | Comments

Mobile communications company Vodacom is the only African brand to have its social media platforms, run by integrated strategic communication agency Cerebra, recognised by the 2013 Social Brands 100 report.

Read more here

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SEO and the Filter Bubble

Posted by on the 7th of May 2013 | Comments

A significant pillar of search engine optimisation [SEO] has always been relevance. Delving deeper into present-day search algorithms however, has revealed a development that surely challenges the SEO principles we’re all accustomed to.

Consider this: invisible search engine filters ensure that you and I receive tailored, and therefore, very different SERPs when we individually do a Google search on the topic of, for example, the Gupta family (see the screenshot below for my results; share yours with me).

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5 steps to building digital communities that really impact your business

Mike Stopforth Posted by on the 9th of November 2012 | Comments

One of the more appealing opportunities for brands engaging with customers in social media is soliciting candid feedback about their products and service. With the right amount of investment in your communities these insights can have a profound impact on the way you conduct research, design business processes, train staff, build products and more.

Strategy starts with defining clear objectives. The same applies to social media (or digital) strategy — without clear objectives at the start, engagement falls flat. Traditionally these objectives are defined by the business and are in line with your brand ideals. Your brand ideals are all those things you believe your customers think and feel about you.

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Client Custodians | Understanding ORM

Posted by on the 1st of November 2012 | Comments

Earlier in the year, we introduced you to the concept of Online Reputation Management [ORM], what it’s not and how we do it here at Cerebra. You also learnt that leading ORM tools now incorporate crowdsourcing in their study of brand sentiment; generating results far more relevant and accurate than the industry’s standard. ORM is certainly an ever-evolving concept and tool.

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Would the real online influencer please stand up

Posted by on the 9th of October 2012 | Comments

Here’s an idea: “take this product and send this to some online influencers and get them to tweet about it.” Yes, that is a common brief to an agency, and no, you should not simply go ahead and get that done. Unless you’re the Reserve Bank and your product is money, simply sending stuff to an influencer is unlikely to achieve the campaign success you had hoped for.

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