Posts tagged as Social Media

The real problem with social media strategies? Traditional agencies

Posted by on the 8th of October 2012 | Comments

Media strategists are slowly starting to understand digital as both the client and the agency demand a more holistic approach, but what about social media?

For many, the environment is daunting as it goes against what most media strategists are trained to investigate (such as reach, frequency and Gross Rating Points). Social media means consumers have the voice to talk back, but for many, it doesn’t even feature as a blip on the radar as a channel because it’s foreign to traditional media strategy which is all about broadcast.

To me, social media fits in the media mix just as much as TV, radio or print. However, the current agency briefing model doesn’t lend itself to this type of thinking. A few different approaches I’ve seen are:

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The ‘Digital Natives’

Cerebra Posted by on the 10th of September 2012 | Comments

Written by Rachel Calteaux

‘Generation Z’ otherwise known as the ‘Digital Natives’ might have more influence on the current social media landscape than we think.

This digital-savvy generation comprises of those born in the mid 1990’s to the early 2000’s, meaning the majority of them have grown up with the Internet and caught onto social media before anyone else. This generation has been weaned on smart phones and laptops and they have, if not will, become comfortable and even dependent on digital technology. “Gen Z” is one of International Agency JWT’s “100 things to Watch” for 2012.

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Our Identity Part 2: The Community Lifecycle (or what we do)

Mike Stopforth Posted by on the 4th of September 2012 | Comments

Cerebra’s tag line is ‘We are community’ which refers not only to the culture fostered within our company but also through our role as curator of our clients’ communities. In our last post Our Identity Part 1: The Cerebra Mission Statement and Manifesto (or who we are and why we exist) we spoke about our mission statement and manifesto – the answers to “who we are” and “why we exist”. In this post we’re going to talk about “what we do” – the lifecycle that all of our clients’ communities go through before reaching maturity and self-sustainability.

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Cerebra launches inaugural Social Business Summit

Cerebra Posted by on the 9th of July 2012 | Comments

The social web has fundamentally changed how ordinary people connect, communicate and collaborate with each other, both beyond and behind the corporate firewall. In an effort to introduce South African business to the intricacies and challenges of social business, Cerebra are excited to announce the first Social Business Summit.

Cerebra CEO, Mike Stopforth says, “Social media has not just changed the face of marketing, but challenged the very construct of business. ‘Corporate firewalls are keeping smart employees in, and smart markets out.’ Talent attraction and retention, culture shifts, collaboration and information dissemination need a new approach.”

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Shifting from Social Media to Social Business Thinking

Mike Stopforth Posted by on the 16th of April 2012 | Comments

The term social media refers to a set of web-based and mobile tools, technologies and platforms that enable connection, communication and collaboration in ways never before possible. Hopefully you’ve cottoned on to this by now.

The problem is that this definition doesn’t encompass the undeniable impact social media has had on society and business. I’ve been saying for years now that social media is not about tools, but about people. I believe that companies that grasp the ethos behind social media – and the behavioural changes resulting from the integration of these tools into daily life – will easily differentiate themselves from their competitors in years and decades to come.

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Upcoming changes on Facebook

Posted by on the 20th of February 2012 | Comments

Change is inevitable, it’s something that Facebook has navigated quite successfully over the eight years following its inception. Most of the changes have been consumer-based, aimed at the average Facebook user.

As of March 2012, Facebook will roll out some interesting changes to its Fan Pages, which will affect how everyday users engage with brands.

The two biggest changes are:

  1. Ads: Facebook has realised that ads and Fan Page growth does not result in quality engagement.
    Ads will now be called ‘Page Post Adverts’, which are posts on the wall of the Fan Page that are converted into ads. This is significant because
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