Posts tagged as Social Business

WPP acquires a majority stake in Cerebra

Cerebra Posted by on the 27th of November 2013 | Comments

Cerebra is proud to announce the sale of a majority stake in the business to leading global communications services company, WPP. The deal positions Cerebra perfectly to take advantage of the growing social media and social business opportunity within South Africa and across the continent.

Founded in 2006 headquartered in Johannesburg, and employing around 35 people, Cerebra
Is best known for building, engaging and activating brand communities for clients including Vodacom, Nedbank, Hollard, Absa, and Autopage.

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The story behind the Brand Convection Model

Reece Jacobsen Posted by on the 7th of November 2013 | Comments

That awkward moment when you ask your boss what your job actually is.

That’s actually how it all started, a conversation between Craig Rodney and myself about what my job entails, after nearly four years as a Community Manager. When he asked what I meant, I simply stated, “Is my job to make the community care about the brand, or to make the brand care about the community?”

It was a tough question; we hadn’t considered that it could be both.

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Social media VS Social Business

Posted by on the 13th of August 2013 | Comments

Boardrooms, marketing meetings, and agencies around the world are abuzz with the words ‘Social Media’, however, “Social Business” is still a relatively new term that needs some clarifying.

Let’s start with the definitions:

Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

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The 2013 Cerebra Social Business Africa Report

Cerebra Posted by on the 12th of August 2013 | Comments

New research report by Cerebra, examines the social media and social business practices of Africa’s top 200 companies.

When ranking brand social engagement in Africa, telecoms companies lead the way, occupying four of the top five positions. In no particular order, they are: Safaricom (@Safaricomltd), MTN Nigeria (@MTNNg), Mobinil (@Mobinil), Maroc Telecom (@Maroc_Telecom). This according to the 2013 Cerebra Social Business Africa Report, a comprehensive study of the internal collaboration and external social engagement of Africa’s top 200 companies, powered by Fuseware.

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What does ‘social business’ mean for an organisation?

Posted by on the 7th of August 2013 | Comments

This is a popular question and in order to give a meaningful answer, it’s best to revisit what ‘social business’ means and then unpack how this impacts on business decisions.

At its core, a social business understands that people do business with people. A social business focuses on leveraging conversations and collaboration in order to more effectively achieve overarching marketing, sales, communication and business objectives.

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Social Business Africa 2013

Cerebra Posted by on the 3rd of July 2013 | Comments

Following the success of the inaugural Social Business Summit last year, sponsors Cerebra and WyseTalk have confirmed that Dion Hinchcliffe, Chief Strategy Officer of Dachis Group, will be the keynote speaker at this year’s Social Business Africa conference.

Social Business Africa empowers business decision makers with insights and practical tools to transform their organisations from the inside out, and capitalise on the disruptive nature of social customers, employees, and technologies.

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Cerebra launches inaugural Social Business Summit

Cerebra Posted by on the 9th of July 2012 | Comments

The social web has fundamentally changed how ordinary people connect, communicate and collaborate with each other, both beyond and behind the corporate firewall. In an effort to introduce South African business to the intricacies and challenges of social business, Cerebra are excited to announce the first Social Business Summit.

Cerebra CEO, Mike Stopforth says, “Social media has not just changed the face of marketing, but challenged the very construct of business. ‘Corporate firewalls are keeping smart employees in, and smart markets out.’ Talent attraction and retention, culture shifts, collaboration and information dissemination need a new approach.”

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