Posts tagged as Strategy

Tactical war rooms: The key to sponsorship success

Mike Stopforth Posted by on the 28th of August 2018 | Comments

The Super Bowl. Football, rugby, and cricket world cups. Awards ceremonies. Fashion launches. Everywhere you look, and on almost every day of the year, there’s a sponsored event, occasion, or tournament taking place. Brands from around the world regularly spend colossal amounts of money to simply associate their names with these moments — the teams, […]

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The Research Strategist’s Playbook

Posted by on the 7th of February 2017 | Comments

Over the past two years, my role in Cerebra’s Advisory has taken many forms, but research has been central to each one of them. In this article, I’ll share my five-step guide to developing creatively driven, data inspired strategies by building on a foundation of solid research. Whatever their specialisation, I believe every strategist should […]

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Career Focus: Strategy

Cerebra Posted by on the 13th of September 2016 | Comments

Every month or so, we take a close look at one of the career paths in the social media industry. This month, we’re shining the light on strategy – one of the most integral but misunderstood roles of them all. After all, what even is strategy? At Cerebra, we’re fortunate enough to have a core […]

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#TeamCerebra – Learnings from Design Indaba 2014

Anna-Belle Mulder Posted by on the 4th of March 2014 | Comments

Every year thousands of creatives from all over the world travel to Design Indaba. From inspiring talks at the Conference to beautiful South African designs at the Expo, Design Indaba really is one of a kind. This year a few members of #TeamCerebra were lucky enough to join the scores of designers, business owners, writers, architects, creative directors, photographers and everyone in-between, as the world’s eyes turned to the Mother City.

Each experience was so unique we’ve decided to give you a snippet from each Cerebran that attended the event.

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Why you should care about POPI

Craig Rodney Posted by on the 11th of February 2014 | Comments

The Protection of Personal Information Act (POPI) is here, and it has an impact on how you run your social media activities. New bills and acts are normally left for the lawyers to worry about, but POPI has a direct impact on how businesses operate on social media which means marketers need to take note.

Whether you have contracted an agency or manage your social media in-house, you need to know how to acquire, handle and dispose of personal information that is being shared by your customers across the various social media platforms. The consequences of mishandling information on social media can be serious.

Cerebra has partnered with Consilium Legal Services to produce a paper that addresses these four components:
1. The who, what and why
2. The detail within POPI

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#CerebraTakeover

Anna-Belle Mulder Posted by on the 10th of January 2014 | Comments

Being told you are going on a family holiday when you’re not part of the family can be a pretty daunting thing.

I’ve been at Cerebra for just under three months now, long enough to be in on the jokes…most of them at least. Long enough to greet people by their nicknames, or even make new ones up. Long enough to feel comfortable enough to burst into song at any given moment, knowing that most people wouldn’t even raise an eyebrow or openly ridicule me.

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WPP acquires a majority stake in Cerebra

Cerebra Posted by on the 27th of November 2013 | Comments

Cerebra is proud to announce the sale of a majority stake in the business to leading global communications services company, WPP. The deal positions Cerebra perfectly to take advantage of the growing social media and social business opportunity within South Africa and across the continent.

Founded in 2006 headquartered in Johannesburg, and employing around 35 people, Cerebra
Is best known for building, engaging and activating brand communities for clients including Vodacom, Nedbank, Hollard, Absa, and Autopage.

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Same same but different – the importance of tracking your competitors on Social Media

Keenan Harduth Posted by on the 19th of November 2013 | Comments

As the digital space evolves and more and more businesses are competing for limited space on Social Media platforms, tracking your competitors is more important than ever. Not only can competitor analysis in the digital realm help form benchmarks to better your own digital strategy but it will also offer insights that traditional market analysis can’t.

Many businesses feel that it is important to make their own mark in their fields of expertise regardless of what competitors are doing. The general sentiment amongst brands seems to be that that looking to other brands to help form best practices or benchmarks is counterintuitive; Social Media does however propose a unique case.

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The story behind the Brand Convection Model

Reece Jacobsen Posted by on the 7th of November 2013 | Comments

That awkward moment when you ask your boss what your job actually is.

That’s actually how it all started, a conversation between Craig Rodney and myself about what my job entails, after nearly four years as a Community Manager. When he asked what I meant, I simply stated, “Is my job to make the community care about the brand, or to make the brand care about the community?”

It was a tough question; we hadn’t considered that it could be both.

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Developing personality and tone on social is vital: here’s how to do it

Cerebra Posted by on the 20th of October 2013 | Comments

Social media has brought along with it a chance for brands as a whole to interact with their customers in a way they were never able to. The main difference is that we’re now behind digital code, which for the most part, doesn’t hold personality as well as the corporate communications spokesperson or CEO.

Not only are brands grappling to define and refine their online personality, they also have to ensure consistency across all channels. Accurately defining your ‘social personality’ is incredibly important.

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Social Business Africa 2013

Cerebra Posted by on the 3rd of July 2013 | Comments

Following the success of the inaugural Social Business Summit last year, sponsors Cerebra and WyseTalk have confirmed that Dion Hinchcliffe, Chief Strategy Officer of Dachis Group, will be the keynote speaker at this year’s Social Business Africa conference.

Social Business Africa empowers business decision makers with insights and practical tools to transform their organisations from the inside out, and capitalise on the disruptive nature of social customers, employees, and technologies.

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Facebook To Charge For Private Messaging?

Posted by on the 26th of March 2013 | Comments

This morning the office was abuzz with talk of Facebook’s latest change – seems the company has rolled out preliminary testing on their messaging service. Basically, should you wish to send a private message to someone who is not a connection, Facebook will charge you anywhere from $1 (approx. R9,46) to deliver your message. If you don’t pay, your message will be sent to that recipients spam folder.

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I tried to test this today by sending a message to a colleague who is not a friend on Facebook, and my message went through just fine. So although this testing phase has been rolled out in South Africa, it’s clearly only to a percentage of the South African users, for now.

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