Posts tagged as Twitter

Cerebra’s top social content tips and tricks

Cerebra Posted by on the 15th of November 2012 | Comments

Here at Cerebra we have the pleasure of running the social platforms of some of South Africa’s most awesome brands. We also enjoy experimenting with our own social platforms, which means that we’ve learnt a lot about what content works and what doesn’t.

Whether you’re new to social media or looking to improve your brand’s content, here are a few of our top social content tips and tricks:

• Get the basics right – keep content short, simple and relevant. Good spelling and grammar are a must.

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The power of Social Sharing

Posted by on the 30th of October 2012 | Comments

If you have ever cyber-stalked a stranger’s wedding photos, screen-grabbed a hairstyle of someone you have never met or posted a gym workout to Facebook just to prove you went – then this post is for you.

Hello. My name is Kate, and I am a social stalker.

The Internet loves us for this exact reason – everything we do online is a form of stalking: from re-pinning, re-posting and re-tweeting. I can honestly say I have learned more skills by browsing content online than I did during my twelve years of school. I know the best Facebook pages to go to for fitness advice, the best Twitter handles to follow for fashion and beauty advice and the best boards to follow on Pinterest for décor and gardening tips.

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Cerebra’s top tips to an engaging Twitter bio

Cerebra Posted by on the 23rd of October 2012 | Comments

Irrespective of whether the Twitter profile you run is personal, or that of a brand, there are several key elements to an appealing bio that could mean the difference between a new follower or a passer by.

Here are a few suggestions that the Cerebra team has put together:

• Use your real name. This will add credibility to your account.

• Clearly indicate what the community will get in return for following you. Provide some insight into what your interests are and what you do for a living. This will give potential followers an understanding of the various content themes you may be covering.

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How to use Social Media for your event

Ian Rodney Posted by on the 16th of October 2012 | Comments

It’s no surprise that your event attendees are using social media for everything from complaining about the coffee, to sharing sound bites from their favourite speakers and everything in-between. So why aren’t you?

The conversation is happening so why not participate, engage, develop relationships, build communities and not only facilitate, but drive the discussion?

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Would the real online influencer please stand up

Posted by on the 9th of October 2012 | Comments

Here’s an idea: “take this product and send this to some online influencers and get them to tweet about it.” Yes, that is a common brief to an agency, and no, you should not simply go ahead and get that done. Unless you’re the Reserve Bank and your product is money, simply sending stuff to an influencer is unlikely to achieve the campaign success you had hoped for.

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The real problem with social media strategies? Traditional agencies

Posted by on the 8th of October 2012 | Comments

Media strategists are slowly starting to understand digital as both the client and the agency demand a more holistic approach, but what about social media?

For many, the environment is daunting as it goes against what most media strategists are trained to investigate (such as reach, frequency and Gross Rating Points). Social media means consumers have the voice to talk back, but for many, it doesn’t even feature as a blip on the radar as a channel because it’s foreign to traditional media strategy which is all about broadcast.

To me, social media fits in the media mix just as much as TV, radio or print. However, the current agency briefing model doesn’t lend itself to this type of thinking. A few different approaches I’ve seen are:

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About New Myspace

Alex de Coning Posted by on the 26th of September 2012 | Comments

Preamble:
No doubt that you’ve heard of Myspace, even if it was something like, “Hey, remember that thing before Facebook? What was it called? Oh yeah, Myspace!”

I actually still have a Myspace account. Admittedly, I haven’t logged in, in about four years, but it’s still there, with my rubbish photos and ridiculous wall posts. The nice thing about Myspace, at least in the days of yore, was that your profile was completely customisable, from background, to the fonts, the box shapes and sizes, their placement, content and other plugins. I hosted videos and games on my profile, come for the laughs, stay for the games.

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Will the relaunch of MySpace bring sexy back?

Posted by on the 25th of September 2012 | Comments

I’m writing this post as most of my colleagues are too young to even know what MySpace is, and why the relaunch of MySpace is a potentially important digital development. One of my first small jobs back in the 00s was to create a MySpace profile for a client, back then, Facebook and Twitter were non-existent in SA. MySpace was all we had, yes it was ugly, and the user experience was clunky, but you could upload videos, photos, text and audio files on one page.

Fast forward a couple of years and MySpace is the old shoe from several seasons back that gets lost in the back of your cupboard. Until today.

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Tweeting versus experiencing

Posted by on the 21st of August 2012 | Comments

As children, we were always told not to bring our gadgets to the dinner table, that it was “rude to be busy with something else while someone was trying to talk to you” and “quality face time is more important than conversation with people who were miles away”. With social media growing as rapidly as it has however, times certainly have changed.

Cerebra’s CEO Mike Stopforth has this to say, “It’s a little bit like saying a hundred years ago you can’t have telephones in offices because the ringing will distract people. It’s [social media] a part of life these days.”

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Buying Twitter followers, yes or no?

Posted by on the 16th of August 2012 | Comments

Twitter is growing exponentially globally. Users are starting to realise that there’s a real currency on Twitter; it’s called credibility and influence. What makes Twitter the home of credibility and influence is that you can’t force people to follow you, it’s not as easy as sending a friend request. We don’t look at someone with 2500 friends on Facebook and automatically assume they have influence. We know they sent out quite a few requests.

However, there’s an ever-growing anomaly with Twitter followers vs. credibility. A booming ‘Twitter follower’ industry is growing under our noses without us even realising it.

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Community; love, loss and letting go

Zahira Kharsany Posted by on the 11th of May 2012 | Comments

It’s better to have had community love and let go, then to never have had community love at all.

As a community manager, you know you’re doing something right when your community starts to grow organically and regulate itself – Its bliss; the sought after life where community managers only need to create gripping, informative and engaging content.

So what’s the hardest part of being a content and community manager? Letting go! Letting go of a community that you’ve spent an incredible amount of time cultivating and getting to know. A community that will either move to another agency or be taken in-house, as that’s seems to be the route social is going.

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Whose tweet is it anyway?

Cerebra Posted by on the 11th of April 2012 | Comments

With social media now an integral part of corporate communication, there’s debate over who “owns” online content and virtual followers.

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