John Beale
Profile
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Having spent several years in media developing strategies across digital and traditional media, John Beale found his passion on the social side of digital and is now Head of Strategy at Cerebra. When he has a spare moment he drives cars and writes or talks about them.
Blog posts
BULLETS WITH BEALE: Social Media updates, in easily digestible portions
Submitted by John Beale on Wed, 2012-05-16 15:56
Today, a quick overview on GM pulling their Facebook ads
Here’s a very interesting read on GM pulling their advertising from Facebook:
http://www.businessinsider.com/facebooks-worst-nightmare-with-gm-pulling-its-ads-heres-how-the-other-dominoes-may-fall-2012-5
The decision was made for two different reasons:
Social Media CRM
Submitted by John Beale on Thu, 2012-02-16 11:42
I touted Social Customer Relationship Marketing (CRM) as one of the key trends in social media in South Africa for 2012, and I think it needs some explaining.
What is it?
Social CRM is the process of linking customer profiles (back-end data) with customers’ social profiles (front-end data), providing a 360 degree view of the customer when engaging.
Why is it important?
Social CRM has seen huge growth in the more established social markets overseas due to the rich data that social brings to the table. But there are some key reasons why it’s important for those companies who engage in social media.
Understanding the TwitterSpeaks
Submitted by John Beale on Mon, 2011-11-21 12:47
If you’re on twitter you have no doubt seen some pretty strange and colourful “language” being used by some tweeps.