Cerebra

Community Management

A major component of engaging online is building and maintaining your online presence. This could entail building an independent communications platform where customers can find you, building a presence on social networking sites (going to your customers), or both. Regardless of your decisions on where to you, what is of upmost importance is that you build and maintain an active presence. Engagement is key online and our teams of community managers will maintain an active presence for your brand by posting relevant updates, engaging with customers, answering questions and assisting where necessary.

Content and Platform Strategy

The core factor in each communications campaign is brilliantly planned, targeted, crafted and delivered content. This requires research into, and an understanding of, audiences and platforms, and where the two intersect. If brands wish to engage customers online, they must engage in conversations the customers wish to have, provide information that is relevant, and engage on the platforms that are most relevant to the customer. And yes, the content needs to be amazing. Figuring all of this out is imperative.