Lexus
Through our relationship with Toyota, Cerebra has been able to include Lexus into our portfolio of clients.
As of May 2012, Cerebra has been managing Lexus’ , and presences. Through this relationship Cerebra has been given the opportunity to introduce the Lexus brand, latest models and concept cars to the South African online audience. The motoring industry is a huge player in the social space, and as such it was important for Lexus to have its share of voice.
We have been entrusted to keep the Lexus brand promise of ‘Pursuit of Perfection’ alive on social, and provide fans and consumers with a platform to engage with the brand.
