Cerebra
Blog posts
WPP acquires a majority stake in Cerebra
Submitted by Cerebra on Wed, 2013-11-27 09:03
Cerebra is proud to announce the sale of a majority stake in the business to leading global communications services company, WPP. The deal positions Cerebra perfectly to take advantage of the growing social media and social business opportunity within South Africa and across the continent.
Founded in 2006 headquartered in Johannesburg, and employing around 35 people, Cerebra
Is best known for building, engaging and activating brand communities for clients including Vodacom, Nedbank, Hollard, Absa, and Autopage.
Developing personality and tone on social is vital: here’s how to do it
Submitted by Cerebra on Sun, 2013-10-20 01:50
Social media has brought along with it a chance for brands as a whole to interact with their customers in a way they were never able to. The main difference is that we’re now behind digital code, which for the most part, doesn’t hold personality as well as the corporate communications spokesperson or CEO.
Not only are brands grappling to define and refine their online personality, they also have to ensure consistency across all channels. Accurately defining your ‘social personality’ is incredibly important.
Africa shows its social side
Submitted by Cerebra on Tue, 2013-10-01 14:54
Africa is the final economic frontier. Marketers are actively looking to market their brands on the continent, yet very few are investing time and effort into the continent to really understand it; even less into its social media habits. Mike Stopforth, CEO and founder, Cerebra, maintains that over the last five to six years of business, social media has forced companies, globally, to acknowledge the humanity of their brand and their staff.
"It is not about Facebook or the actual channels, but about people connecting and communicating differently than before. A company that says we want to be social and assumes that if they have a Twitter account and videos on YouTube they are... that's just wrong.
Melissa Attree - Mail & Guardian September 2013
Submitted by Cerebra on Wed, 2013-09-18 12:59
Download the full article here
Mike Stopforth - Finweek September 2013
Submitted by Cerebra on Wed, 2013-09-11 12:54
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Download the Cerebra 2013 Social Business Africa Report powered by FuseWare here
The 2013 Cerebra Social Business Africa Report
Submitted by Cerebra on Mon, 2013-08-12 13:25
New research report by Cerebra, examines the social media and social business practices of Africa’s top 200 companies.
When ranking brand social engagement in Africa, telecoms companies lead the way, occupying four of the top five positions. In no particular order, they are: Safaricom (), MTN Nigeria (), Mobinil (), Maroc Telecom (). This according to the 2013 Cerebra Social Business Africa Report, a comprehensive study of the internal collaboration and external social engagement of Africa’s top 200 companies, powered by Fuseware.
Social Business Africa 2013
Submitted by Cerebra on Wed, 2013-07-03 13:49
Following the success of the inaugural Social Business Summit last year, sponsors Cerebra and WyseTalk have confirmed that , Chief Strategy Officer of Dachis Group, will be the keynote speaker at this year’s Social Business Africa conference.
Social Business Africa empowers business decision makers with insights and practical tools to transform their organisations from the inside out, and capitalise on the disruptive nature of social customers, employees, and technologies.
Vodacom recognised as Africa’s top social brand
Submitted by Cerebra on Wed, 2013-05-29 09:57
Mobile communications company Vodacom is the only African brand to have its social media platforms, run by integrated strategic communication agency Cerebra, recognised by the 2013 Social Brands 100 report.
Read more here
