Dolly Matsubukanye
Blog posts
Knowing your brand
Submitted by Dolly Matsubukanye on Tue, 2012-09-25 11:27
I’m not married and I don’t have kids. The closest I have ever come to being a mom is looking after my two ageing cats. Yet this information became completely irrelevant when I started working at Cerebra, and one of my clients was an FMCG product that was targeted at mothers trying to make better choices for their families. I had to make sure that the brand voice was that of a mother, speaking to other mothers.
Diet of smartphones and smart apps
Submitted by Dolly Matsubukanye on Mon, 2012-04-16 16:19
I started the year with one mission; to lose weight. I’ve been putting off doing so for years. Finding the right lifestyle plan that suited me was difficult, but I was lucky in my investigations when I came across myfitnesspal.
A colleague of mine’s mother has lost 10kg in a month using this nifty app on her iPhone. I was skeptical at first, of course, because how much can an app really help you with losing weight? I read up on it, and I was quite astonished by what I discovered.