SXSW: Social Media and TV
Submitted by John Beale on Mon, 2013-03-11 13:57
A big discussion point at SXSW is the learning and innovation around social and television. The US pretty much leads the entertainment business and their social media integration into their television series, reality, sports and news has been quick to market. Stepping back to look at trends and what has worked shared her insight, as well learning’s from the social team at WWE.
The most tweeted about categories are still Reality TV, Sports, Series and One time special events. Interesting insights:
- Reality TV & One Time Events – The selection of hosts and the conversations around them show there to be more conversation on social media than the actual contestants. This could be a strategy from the producers
Google Tips To Yield Better Results
Submitted by Claire Volker on Wed, 2013-03-06 10:00
We’ve often heard that if it can’t be found on the first page of Google, then it doesn’t exist. Believe it or not, it does. I have identified several ways to optimise your searches on Google – through Boolean Operators, Phrase Searching and Google Search Tools.
If you’re searching for something specific the following tips will yield better results:
1. “Word word word”: This search will yield pages containing the exact search phrase you have placed in inverted commas. For example, if I had typed “Panda bear on a tree” into the search bar, only items with that exact wording would have shown up.
2. ‘-word’: The hyphen lets Google know you want this word excluded. I wanted to search for pandas, but I didn’t want to search red pandas, so I added the ‘-‘ before the word ‘red’.
Death Of The Mobile TweetDeck
Submitted by Zahira Kharsany on Tue, 2013-03-05 17:21
If you use TweetDeck via your mobile device or through an app, take note: Twitter announced recently that they will no longer be developing and updating their TweetDeck mobile and computer apps using the API version 1.0 . In other words, use the web-based version or the latest and PC version or nothing at all.
Social Media Cheat sheet
Submitted by Cerebra on Tue, 2013-02-19 17:42
It's sometimes tricky to keep up with the sizing conventions on the different social networks. How big is a profile pic vs an avatar? How much of my content will actually be seen? How should I design a Twitter background etc etc.
Never fear! In the interests of reducing stress levels and making all community managers smile, the Cerebra team have produced a social media cheat sheet for Facebook, Twitter and YouTube.
It has all the pic, avatar and background sizes as well as associated text limitations. Print it, stick it on your wall and smile :)
You're welcome.
Download the full pdf here
