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Nedbank
In February 2011, Nedbank engaged the services of Cerebra Communication to assist in optimising and integrating our social media efforts across the Group. The work entailed a full 360 review and audit of the bank’s existing presence, culminating in the development and implementation of a group-wide social media strategy and plan.
The work undertaken has ensured group-wide alignment, improved governance and internal processes and the establishment of a sound internal social media management capability. Our experience and partnership with Cerebra has paid dividends and ensured that the bank is well positioned to take advantage of the vast opportunities that social media provides to deepen relationships with our clients.
Strategy & Consulting
Too many brands leap into engagement without mapping out a clear strategy. More often than not engagement without strategy leads to disappointing results and in some cases reputation crises.
Cerebra offers your business bleeding-edge insights into the trends and technologies of strategic communication in the form of keynote presentations, workshops and in-house training.
Corporate brands have also realised the necessity for policy any and governance in terms of how engagement is handled across platforms. We assist in developing these documents, deploying them internally and educating staff accordingly.
Media Communication
As the lines between traditional and non-traditional media blur, it is important for brands to integrate their traditional media communication and their social media communication. From mainstream journalists to online influencers, our campaigns are designed to achieve success across all mediums, ‘traditional’ or not. Content will be created specifically for each relevant media outlet and online platform, and journalists and influencers will be involved in the campaigns to ensure true integration of your message across all media.
Design & Development
A number of brands have approached us to build blogging platforms that help them to foster better relationships with internal and external audiences via social media.
We take our clients through the entire process, from the initial educational phase, to brainstorming, strategic planning, outlining of specifications, infrastructural (IT) planning, development, design, content strategy and management, training, marketing, support, maintenance, upgrades and finally metrics and reporting.