Cerebra

When I mention the word ‘research’ you would be forgiven for yawning, as yes, traditional research with qualitative and quantitative methods can be laborious and overly time consuming. While I am not trying to dispute the amazing insight and results that can be yielded through investing resources into research, I do wonder if traditional researches are capatilising on modern online research tools.

These new school techniques and methods that I am taking about refer to that of Online Reputation Management, or ORM as it is commonly known. ORM tools afford the user the ability to track online mentions of just about anything, including their brand, competitors, people and events.