Cerebra

Social media has brought along with it a chance for brands as a whole to interact with their customers in a way they were never able to. The main difference is that we’re now behind digital code, which for the most part, doesn’t hold personality as well as the corporate communications spokesperson or CEO.

Not only are brands grappling to define and refine their online personality, they also have to ensure consistency across all channels. Accurately defining your ‘social personality’ is incredibly important.

Africa is the final economic frontier. Marketers are actively looking to market their brands on the continent, yet very few are investing time and effort into the continent to really understand it; even less into its social media habits. Mike Stopforth, CEO and founder, Cerebra, maintains that over the last five to six years of business, social media has forced companies, globally, to acknowledge the humanity of their brand and their staff.

"It is not about Facebook or the actual channels, but about people connecting and communicating differently than before. A company that says we want to be social and assumes that if they have a Twitter account and videos on YouTube they are... that's just wrong.

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Boardrooms, marketing meetings, and agencies around the world are abuzz with the words ‘Social Media’, however, “Social Business” is still a relatively new term that needs some clarifying.

Let’s start with the definitions:

Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

New research report by Cerebra, examines the social media and social business practices of Africa’s top 200 companies.

When ranking brand social engagement in Africa, telecoms companies lead the way, occupying four of the top five positions. In no particular order, they are: Safaricom (), MTN Nigeria (), Mobinil (), Maroc Telecom (). This according to the 2013 Cerebra Social Business Africa Report, a comprehensive study of the internal collaboration and external social engagement of Africa’s top 200 companies, powered by Fuseware.