Keenan Harduth
Blog posts
SXSW: A brief overview
Submitted by Keenan Harduth on Wed, 2013-03-13 13:46
Anyone who knows anything about SXSW knows that it is a frenzied week of interactive conferences, film and music. This year it is even bigger as its the 20th anniversary of the event, which means there are over 5000 events in the city of Austin.
Born in 1987 as a music festival only, the organisers added the film festival and interactive conference in 1994. Johnny Cash was the keynote speaker in 1987 and in 2013 the main keynote was Elon Musk.
This is a clear indication of how the super conference has evolved over the years from music dominating the scene up to 2009/2010 to the switch to interactive becoming the biggest pull for people. The numbers speak for themselves, as you can see in the table below.
SXSW: How Brands Survive In China
Submitted by Keenan Harduth on Tue, 2013-03-12 12:02
After 6 years of research into why businesses succeed or fail in China, Emily Chong, the AVP of Design and Marketing for Frog innovation specialists, tackles the subject of survival strategies for brands in China. The parallels and differences in marketing to South Africans were startling.
Here are some of the insights for anyone thinking of taking their products or services East, or for anyone venturing into new territories.
Stop thinking these are nascent markets