Sara Lopes Moutinho
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To the client service team, Sara brings her experience garnered from several industries; including retail. A former entrepreneur, this social business fledgling approaches her role at Cerebra with an intrapreneurial curiosity. Along with her passion for digital, Sara is fanatical about South African product design.
Blog posts
SEO and the Filter Bubble
Submitted by Sara Lopes Moutinho on Tue, 2013-05-07 14:14
A significant pillar of search engine optimisation [SEO] has always been relevance. Delving deeper into present-day search algorithms however, has revealed a development that surely challenges the SEO principles we’re all accustomed to.
Consider this: invisible search engine filters ensure that you and I receive tailored, and therefore, very different SERPs when we individually do a Google search on the topic of, for example, the (see the screenshot below for my results; share yours with me).
It’s not social media. It’s social business.
Submitted by Sara Lopes Moutinho on Tue, 2013-01-22 14:42
Perhaps you’re one of many who view social media as void; questioning its worth and place in business. It is exactly that, superficial, when considered in isolation and with no regard for the underlying business nor its purpose.
Social media and social business are not synonymous. The more established social media platforms (Twitter, Facebook etc) often serve, inadvertently, as guises covering up archaic or flawed business practices . With no house in order, these social platforms only frustrate those involved and hinder the ability to deliver on promises.
A significant impact so far
• 9 out of 10 companies report measurable benefits from social business - [McKinsey Global Survey 2010]
Client Custodians | Know Thy Client
Submitted by Sara Lopes Moutinho on Thu, 2012-11-08 11:41
Being a proactive and innovative contributor to any client service team requires that you familiarise yourself with digital marketing basics and developments and of course your client, but that goes without saying.
A reactive approach in managing a client’s account is certainly not the most beneficial way of going about things. Long-term futility aside, how much will you ever learn about, teach and progress your client?
Client Custodians | Understanding ORM
Submitted by Sara Lopes Moutinho on Thu, 2012-11-01 10:46
Earlier in the year, we introduced you to the concept of Online Reputation Management [ORM], what it’s not and how we do it here at Cerebra. You also learnt that leading ORM tools now incorporate crowdsourcing in their study of brand sentiment; generating results far more relevant and accurate than the industry’s standard. ORM is certainly an ever-evolving concept and tool.