Cerebra

We all fall prey to this; we assume to know exactly who our consumers are, what they like doing, where they go, what they watch, and how they think. But do we really?

Let’s turn the tables; the chances are that you are a target demographic in someone’s marketing plan, so what would they say about you?

“Young professional, female, suburban, no children, reads magazines X, Y and Z, listens to radio stations A and B, watches these shows in these timeslots…”

Is this who I am? Can I be pigeonholed like this? I feel offended that my entire being has been determined by general metrics and observations. I don’t question the reasons why we have them, but rather arguing the fact that this mindset doesn’t necessarily apply to social.