Cerebra

In an attempt to show solidarity to the nation’s youth currently toiling away with exams and studying sessions, I have decided to join them. The question I posed to myself is this:

Question
True or false: Facebook is limiting my brand page’s reach in order to force my client into spending on advertising (Discuss for 50 marks)

False. People are correct in saying they’ve seen a decrease in the number of unique views on (most) of their content, I too have experienced this first-hand. Not so long ago I was one of the people on the frontlines with my big “Zuck you, Facebook” sign and pitchfork, until I realised that they might not be the bad guys after all.

Being a proactive and innovative contributor to any client service team requires that you familiarise yourself with digital marketing basics and developments and of course your client, but that goes without saying.

A reactive approach in managing a client’s account is certainly not the most beneficial way of going about things. Long-term futility aside, how much will you ever learn about, teach and progress your client?

Earlier in the year, we introduced you to the concept of Online Reputation Management [ORM], what it’s not and how we do it here at Cerebra. You also learnt that leading ORM tools now incorporate crowdsourcing in their study of brand sentiment; generating results far more relevant and accurate than the industry’s standard. ORM is certainly an ever-evolving concept and tool.

If you have ever cyber-stalked a stranger’s wedding photos, screen-grabbed a hairstyle of someone you have never met or posted a gym workout to Facebook just to prove you went – then this post is for you.

Hello. My name is Kate, and I am a social stalker.

The Internet loves us for this exact reason – everything we do online is a form of stalking: from re-pinning, re-posting and re-tweeting. I can honestly say I have learned more skills by browsing content online than I did during my twelve years of school. I know the best Facebook pages to go to for fitness advice, the best Twitter handles to follow for fashion and beauty advice and the best boards to follow on Pinterest for décor and gardening tips.

Irrespective of whether the Twitter profile you run is personal, or that of a brand, there are several key elements to an appealing bio that could mean the difference between a new follower or a passer by.

Here are a few suggestions that the Cerebra team has put together:

• Use your real name. This will add credibility to your account.

• Clearly indicate what the community will get in return for following you. Provide some insight into what your interests are and what you do for a living. This will give potential followers an understanding of the various content themes you may be covering.