Cerebra

To continue from last week's post Content and Community Q&A (Part 1) where I chat to two of Cerebra’s Content guys, Reece Jacobsen and Leyash Pillay, here's part 2:

6. Wait, so let’s be honest, have you ever had to ban a fan, and why?

R: I’ve had to ban more than one. Even though I said earlier I relish the challenge of changing a rant into a brand plus, trolls will still be trolls. It’s like Alfred from the Dark Knight said… “Some people just want to watch the world burn”. I’m a patient guy by nature, but even I can get called a C#$^ one too many times.

Welcome, Chef. I’m guessing the reason you are here, reading this piece is because you’re hungry for some cool, creative content.

Before we start, I’d like you to wash your hands… Yup, that’s right, wash your hands clean of all the generic brand bollocks. Get right in there, scrub under your fingernails and make sure you get all the ‘sales’ out from under there. That’s better.

Ingredients:
- Strategy
- Personality
- 3 to 5 hypothetical customers
- Content streams (with sources)
- Rich media
- Calls to action
- Time relevant content

Method:

Have you seen the latest from Facebook affecting community and page moderators? We can now assign administrator roles! As an Admin you can assign specific roles to other Admins on your page.

Why is this cool?

Page Admins will definitely find this feature appealing. With the ability to restrict permissions on the pages this allows for more control and less social media fails. As larger brands employ a full social media team, a digital agency and internal resources all working 'behind' the page it means less room for error!

There are five different categories with different levels of permissions;

1. Manager
2. Content Creator
3. Moderator
4. Advertiser
5. Insight Analyst

It's better to have had community love and let go, then to never have had community love at all.

As a community manager, you know you’re doing something right when your community starts to grow organically and regulate itself - Its bliss; the sought after life where community managers only need to create gripping, informative and engaging content.

So what’s the hardest part of being a content and community manager? Letting go! Letting go of a community that you’ve spent an incredible amount of time cultivating and getting to know. A community that will either move to another agency or be taken in-house, as that’s seems to be the route social is going.

So your company or client is looking to get the most out of the social media budget that was so generously handed over by the marketing department and immediately you start hearing the words “Brand Awareness” and “Sales” fly around the room at 100 mph. Sound familiar?

“What can social media ACTUALLY do for your brand?”, I’ve learnt that answering this question is vital in managing the client’s expectation and is the key to creating something special. Here’s a suggestion on how you can do it.