Cerebra

It's better to have had community love and let go, then to never have had community love at all.

As a community manager, you know you’re doing something right when your community starts to grow organically and regulate itself - Its bliss; the sought after life where community managers only need to create gripping, informative and engaging content.

So what’s the hardest part of being a content and community manager? Letting go! Letting go of a community that you’ve spent an incredible amount of time cultivating and getting to know. A community that will either move to another agency or be taken in-house, as that’s seems to be the route social is going.

Facebook unveiled the much-anticipated “Timeline” for Pages yesterday, the biggest change since February 2011. Let’s take a look at the new changes and what it means for Facebook subscribers:

Timeline

As the name suggests, Pages will now be able to add milestones, which are similar to life events on personal profiles. It provides more opportunities for brands to post historical content, while providing a new experience.

Cover photos

The first change you will notice is the cover photo. Like the timeline for personal profiles, a landscape image at the top of the Page becomes the focal point. Facebook has dictated that the cover photo may not contain the following:

1. Contact information
2. Product or service pricing

Change is inevitable, it’s something that Facebook has navigated quite successfully over the eight years following its inception. Most of the changes have been consumer-based, aimed at the average Facebook user.

As of March 2012, Facebook will roll out some interesting changes to its Fan Pages, which will affect how everyday users engage with brands.

The two biggest changes are:

1. Ads: Facebook has realised that ads and Fan Page growth does not result in quality engagement.
   Ads will now be called ‘Page Post Adverts’, which are posts on the wall of the Fan Page that are converted into ads. This is significant because

   
   

Give your Facebook updates the Edge.

Most of you have heard of this new buzzword Edgerank by now. For those of you that haven’t, well, it’s about time you caught up.

At first I thought it was just another term to add to the arsenal that us folks in digital would be able to throw around in a pitch or status meeting. Like a new “viral” to get existing or potential clients a little aroused. Looking deeper at research though, there seems to be some substance and unlike the “V” word, it doesn’t happen by complete chance.