Vodacom
Cerebra were contracted to increase Vodacom Group’s online presence through social media, as well as to help the iconic brand to connect to its consumers. We decided that a brand of this presence and stature required a full complement of platforms, and created, among others, official Vodacom pages on , , and Zoopy. As a result, Vodacom now have a bustling social media presence, and are without a doubt the most comprehensively represented network provider in South Africa when it comes to social media.
Another component of our service involved extensive internal process and guideline consulting to ensure the business was prepared for the social media space. Numerous departments have taken a keen interest into the social media channels, allowing an amalgamation of content from retail departments to . The largest challenge, by far, was the customer service element, which meant Cerebra had to help put extensive systems and processes in place to ensure customer expectation was met on social media channels.
The various channels are all coordinated to ensure that Vodacom’s Social Media presence is coherent, and that the brand is properly represented across all platforms. Cerebra have been responsible for cutting edge work for Vodacom, including sending launch invites via Twitter, developing new video content for their handset partners, and making extensive self-help content available for Vodacom customers.
All channels have been a huge success. Twitter has proved so successful in fact, that we have launched a separate Twitter handle () to deal exclusively with customer service requests, further cementing Vodacom’s intention to put the focus on the customer.
We continue to provide Vodacom innovative solutions in the social media space, growing their social media presence and making sure they are streets ahead of the telecoms competition.
Vodacom Business
As part of their plan to launch a Metro Ethernet network, Vodacom Business contracted Cerebra to handle the social media component of the campaign. We decided that, in order to make the campaign a success, we would need full integration between the different channels and platforms we manage.
This was no ordinary campaign, involving as it did a stunt in which famed F1 driver Lewis Hamilton raced a Mercedes around Kyalami Racetrack in a time trial against a 2.6 gigabyte data download over Vodocom Business’s Metro Ethernet Fibre network. This event generated a buzz online and was highly talked about through social media.
Cerebra took responsibility for the publicity for this unique event through social media, and facilitated the invitation of some of South Africa’s top technology bloggers to the event to create additional exposure online. A Twitter handle for the account facilitated pre-event, during event and post-event content about the product. Live tweeting from the event allowed all those who could not attend to join in on the action, and Cerebra was pleased to see the campaign generate a significant amount of interaction on Vodacom’s social media platforms.
