Nedbank
In February 2011, Nedbank engaged the services of Cerebra Communication to assist in optimising and integrating our social media efforts across the Group. The work entailed a full 360 review and audit of the bank’s existing presence, culminating in the development and implementation of a group-wide social media strategy and plan.
The work undertaken has ensured group-wide alignment, improved governance and internal processes and the establishment of a sound internal social media management capability. Our experience and partnership with Cerebra has paid dividends and ensured that the bank is well positioned to take advantage of the vast opportunities that social media provides to deepen relationships with our clients.
The Cerebra team has provided Nedbank with sound thought leadership, excellent and professional project execution skills, social media training and valuable onsite assistance in operationalising our internal social media community management team. Nedbank is now well on its way to effectively engaging in all forms of social media with a consistent, integrated and well managed social media presence that continues to go from strength to strength. Dealing with social media in the context of a large corporate organisation is extremely challenging. Cerebra’s impact and guidance has proved invaluable and their services are highly recommended.
Mark Rock-Perring
Divisional Executive
Group Marketing, Communications and Corporate Affairs
