Cerebra

There is a difference between being influenced by content and stealing content. T.S. Eliot summed this up when he wrote, “The good poet welds his theft into a whole of feeling which is unique, utterly different from that from which it was torn.”

As a content manager, I relish the creative process behind developing unique ideas for content. I don’t steal content, but this does not mean I am not influenced by other content that I see. Here are three quick tips to help you steal content and keep your dignity.

1) Forget Originality
Once you realise that nothing is original, you alleviate the pressure of having to come up with something completely new.

A Q&A between (Head of ORM) and (Head of Strategy)

1. What exactly does ORM stand for?

• Online Reputation Management

2. That’s nice, but what does it mean and what does it actually do?

• The ORM process lets you listen to the thousands of conversations happening online, measure sentiment - which affects reputation and lets you take a look at the people who mention your brand. It's like stalking on steroids. And with pie charts.
• It let’s you know what your brand looks like online, and what you can do to change or maintain that.

Here at Cerebra we have the pleasure of running the social platforms of some of South Africa’s most awesome brands. We also enjoy experimenting with our own social platforms, which means that we’ve learnt a lot about what content works and what doesn’t.

Whether you’re new to social media or looking to improve your brand’s content, here are a few of our top social content tips and tricks:

• Get the basics right – keep content short, simple and relevant. Good spelling and grammar are a must.

Being a proactive and innovative contributor to any client service team requires that you familiarise yourself with digital marketing basics and developments and of course your client, but that goes without saying.

A reactive approach in managing a client’s account is certainly not the most beneficial way of going about things. Long-term futility aside, how much will you ever learn about, teach and progress your client?

The question of whether or not to use timesheets is one that every agency has faced, and one that needs to challenged on many levels. Teams who have never logged time shudder in fear at the prospect but it doesn’t need to a scary experience. This got me thinking of how we could adapt an essential practice into a dynamic agency that prides itself on being agile and innovative.

You’re asking people to tick off hours into a prescribed big brother model – confining them in a box and setting boundaries for their interaction with the work they’re engaged in.