Cerebra

Recently (a fellow Cerebran) and myself visited the Johannesburg Philharmonic Orchestra as a team building exercise. While listening to the music I started thinking how Cerebra is like an orchestra.

It all starts with the composer
What do Beethoven, Mozart, Strauss and have in common? A bunch of composers and then John, Cerebra’s strategist … I promise it isn’t a riddle.

In recent projects we have started to notice a greater need for all vested stakeholders to be on the same page, especially at the right time. We’re placing more emphasis on aligning the goals and outcomes of individual outputs so that they better contribute to overall success of delivery on projects.

But how do you ensure that your team is ready and capable to deliver amazing work on integrated campaigns or project-related work?

Infographics are popular at the moment, particularly as a marketing tool, but there is potential for misuse. Infographics have the potential to excite an audience with its creative and visual way of presenting information, but it also has the power to injure the brand if the information is incorrect or visualised poorly.

So what exactly is an infographic? Put simply, infographics are a visual representation of information (data, knowledge, stats) represented in a creatively designed image or graphic.

Infographics can help the reader digest large amounts of information efficiently, enhancing the reader’s comprehension of the subject matter.

Cerebra is an established communication agency specialising in both PR and Social Media. Cerebra’s assets and resources, like many other businesses, is its people, and Cerebra sure knows how to pick them. We pride ourselves on the talent within this company, and our proud “fathers” – Mike and Craig – constantly promote their “children”.

So how do you hire the right people for your business? Is there a formula? Maybe, but it takes years of experience to identify “the one”. Also knowing exactly what you want (and don’t want) helps immensely. Here’s a bit of inside info and know-how on “spotting the winner”.

Culture fit

A topic that is gaining increasing popularity and causing much debate within social media marketing is ROI. There is the school of thought that believes it cannot be measured and, like everything in life, the opposing school that believes it can. One of the most frequently asked questions I receive from my clients is on the topic of ROI. Especially within the financial industry - the urge to measure ROI is engrained.