Cerebra

To continue from last week's post Content and Community Q&A (Part 1) where I chat to two of Cerebra’s Content guys, Reece Jacobsen and Leyash Pillay, here's part 2:

6. Wait, so let’s be honest, have you ever had to ban a fan, and why?

R: I’ve had to ban more than one. Even though I said earlier I relish the challenge of changing a rant into a brand plus, trolls will still be trolls. It’s like Alfred from the Dark Knight said… “Some people just want to watch the world burn”. I’m a patient guy by nature, but even I can get called a C#$^ one too many times.

Welcome, Chef. I’m guessing the reason you are here, reading this piece is because you’re hungry for some cool, creative content.

Before we start, I’d like you to wash your hands… Yup, that’s right, wash your hands clean of all the generic brand bollocks. Get right in there, scrub under your fingernails and make sure you get all the ‘sales’ out from under there. That’s better.

Ingredients:
- Strategy
- Personality
- 3 to 5 hypothetical customers
- Content streams (with sources)
- Rich media
- Calls to action
- Time relevant content

Method: