Cerebra

Many agencies within a similar space to Cerebra make use of a creative director. This person is responsible for the company’s creative output, including ideation and oversight of all creative processes. And while bucket loads of creativity is required at any agency to successfully deliver client objectives and campaigns, this is not a position that currently falls within Cerebra’s organogram.

At this stage we have chosen to instead employ a creative ‘directive’ at Cerebra. This is not a single role for a lone ranger, but rather a responsibility that we instill, develop and foster within every one of our staff members.

Cerebra’s tag line is ‘We are community’ which refers not only to the culture fostered within our company but also through our role as curator of our clients’ communities. In our last post Our Identity Part 1: The Cerebra Mission Statement and Manifesto (or who we are and why we exist) we spoke about our mission statement and manifesto - the answers to “who we are” and “why we exist”. In this post we’re going to talk about “what we do” – the lifecycle that all of our clients’ communities go through before reaching maturity and self-sustainability.

A few weeks back members of the management team at Cerebra got together to discuss how we could better integrate two particular departments within the business. What started as a simple discussion about a business process resulted in some extremely constructive debate and discussion around how we position our company to staff, stakeholders, clients and the market in general.

So there I was, chatting to a high school buddy and catching up on the past 6 years when he turned and said, “So you just update a status, send a tweet and get paid! Hook me up with a job.”

His sarcasm wasn’t appreciated. If it weren’t for him putting on 20 odd kilograms and living with his mother, I would probably have felt the need to defend myself. Instead, I let the heathen have his small victory while I quietly contemplated all it is that I do.

Here’s a day in the life of a content manager:

To continue from last week's post Content and Community Q&A (Part 1) where I chat to two of Cerebra’s Content guys, Reece Jacobsen and Leyash Pillay, here's part 2:

6. Wait, so let’s be honest, have you ever had to ban a fan, and why?

R: I’ve had to ban more than one. Even though I said earlier I relish the challenge of changing a rant into a brand plus, trolls will still be trolls. It’s like Alfred from the Dark Knight said… “Some people just want to watch the world burn”. I’m a patient guy by nature, but even I can get called a C#$^ one too many times.